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All Journal Jurnal Ilmiah Publika Applied Business and Administration Journal (ABAJ)
Karomatan, Tresna
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PENGGUNAAN CHAT GPT SEBAGAI CONTENT CREATION DALAM MEMBANGUN PERSEPSI KONSUMEN TERHADAP STRATEGI PEMASARAN UMKM Amalia, Syifa; Karomatan, Tresna; Ridwan, Witsqa Inayatussholiha
Jurnal Ilmiah Publika Vol 11 No 2 (2023): Jurnal Ilmiah Publika
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v11i2.8856

Abstract

This paper delves into the effects of the society 5.0 period, particularly looking at how AI technology, and Chat GPT in particular, have contributed to societal development. Rapid advancements in artificial intelligence have been made with the release of Chat GPT, the newest breakthrough from Open AI. It can solve a number of hard jobs. Nonetheless, Micro, Small, and Medium Enterprises (MSMEs) become an essential response to the severe lack of employment opportunities and the high level of artificial intelligence (AI), particularly in the context of Chat GPT in Indonesia. Technology, and more specifically Chat GPT as a content production tool, provide problems for micro, small, and medium-sized enterprises (MSMEs) when trying to reach clients online. Chat GPT offers speed and cost efficiency to MSMEs' marketing tactics, but it also raises questions about the future of human work. In light of these dynamics, the question of how society and the government might assist MSMEs in adapting to technological change must be given considerable thought. This study highlights the need of balancing technical innovation with economic sustainability, managing social effect in this age of sophisticated technology, and connecting the use of Chat GPT in content production with MSMEs marketing strategies.
Pengaruh Promosi dan Ulasan Konsumen di Platform Instagram dan Tiktok Terhadap Minat Beli Aqidah, Ina Wadiatul; Karomatan, Tresna
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Perilaku Pembelian Konsumen: Kajian terhadap Peran Layanan, Media Sosial, dan P
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/t9rxz504

Abstract

The purpose of this research is to identify how social media marketing and user reviews on Instagram and TikTok influence consumers' propensity to make a purchase. In this quantitative study, a total of 149 participants filled out questionnaires. To examine the impact of the independent variables social media, promotions, and customer reviews on the dependent variable intent to buy multiple linear regression analytic approaches are used. The findings of the tests showed that although social media reviews had no influence on consumers' willingness to make a purchase, social media marketing had a favorable and statistically significant effect on consumers' willingness to do so.
Co-Authors Amalia, Syifa Aqidah, Ina Wadiatul Ridwan, Witsqa Inayatussholiha