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All Journal Journal of Political Innovation and Analysis Journal of Global Tourism
Sukand, Gayatri
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Decision Sciences, Operations Research & Management Environmental Science

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Big Data in Public Policy Making: Challenges and Opportunities in Indonesia Sukand, Gayatri
Journal of Political Innovation and Analysis Vol. 1 No. 1 (2024): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v1i1.5

Abstract

The integration of Big Data in public policy making presents both significant challenges and promising opportunities for governance in Indonesia. This article explores the potential of Big Data to enhance decision-making processes, optimize resource allocation, and increase policy responsiveness to societal needs. Key challenges identified include issues of data quality, privacy concerns, and the complexities of integrating diverse data sources within existing policy frameworks. Additionally, the capacity of government institutions to effectively interpret and utilize Big Data remains limited due to technological and human resource constraints. On the other hand, the opportunities offered by Big Data, such as predictive analytics and real-time monitoring, have the potential to revolutionize policy formulation and implementation. By examining case studies and analyzing recent developments, this article provides a comprehensive overview of how Big Data can contribute to more transparent, inclusive, and evidence-based public policies in Indonesia. Recommendations for addressing existing challenges and fostering a conducive environment for Big Data utilization are also discussed.
Global Tourism Transformation: A Review of Destination Marketing Innovations and Strategies Sukand, Gayatri
Journal of Global Tourism Vol. 1 No. 1 (2024): Journal of Halal Tourism
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jht.v1i1.1

Abstract

The transformation of global tourism has driven various innovations and marketing strategies to face the increasingly fierce competition in the digital era. With the emergence of new technologies such as augmented reality (AR), virtual reality (VR), and big data, tourist destinations are able to provide more personal and immersive experiences for tourists. This study aims to explore technological innovations and effective marketing strategies in increasing the attractiveness and sustainability of tourist destinations. Using a literature study method, this study analyzes various scientific articles from reputable databases that discuss the application of technology, experiential marketing strategies, and sustainability approaches in the tourism industry. The results show that the application of VR and AR technology can increase tourist engagement, while experiential and sustainability marketing strategies increase loyalty and destination image. In addition, big data allows for effective personalization of marketing content, while sustainability approaches attract environmentally conscious tourists. This study concludes that the integration of digital technology and experiential marketing and sustainability can strengthen the competitiveness of tourist destinations in the global market. These findings provide practical guidance for tourism managers in developing innovative, sustainable, and adaptive strategies to changing trends.
Big Data in Public Policy Making: Challenges and Opportunities in Indonesia Sukand, Gayatri
Journal of Political Innovation and Analysis Vol. 1 No. 1 (2024): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v1i1.5

Abstract

The integration of Big Data in public policy making presents both significant challenges and promising opportunities for governance in Indonesia. This article explores the potential of Big Data to enhance decision-making processes, optimize resource allocation, and increase policy responsiveness to societal needs. Key challenges identified include issues of data quality, privacy concerns, and the complexities of integrating diverse data sources within existing policy frameworks. Additionally, the capacity of government institutions to effectively interpret and utilize Big Data remains limited due to technological and human resource constraints. On the other hand, the opportunities offered by Big Data, such as predictive analytics and real-time monitoring, have the potential to revolutionize policy formulation and implementation. By examining case studies and analyzing recent developments, this article provides a comprehensive overview of how Big Data can contribute to more transparent, inclusive, and evidence-based public policies in Indonesia. Recommendations for addressing existing challenges and fostering a conducive environment for Big Data utilization are also discussed.
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