Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
Nurhidayah, Fadila
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
HUBUNGAN ANTARA MENYEIMBANGKAN LABA DAN TUJUAN BAGI PARA PEMANGKU KEPENTINGAN DAN PEMEGANG SAHAM DALAM MEWUJUDKAN KEBERLANJUTAN PERUSAHAAN UNILEVER Nurhidayah, Fadila; Setyaningtyas, Faridah Nur; Syakira, Nafila Ajra; Prawira, Ida Farida Adi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.45085

Abstract

Dalam era bisnis modern, perusahaan dituntut menyeimbangkan laba (profit) dan tujuan sosial atau lingkungan (purpose). Unilever melalui Sustainable Living Plan (USLP), berhasil mengintegrasikan kedua konsep ini. USLP memiliki tiga tujuan yaitu meningkatkan kesehatan dan kesejahteraan lebih dari 1 miliar orang, mengurangi dampak lingkungan separuh dari operasinya, dan meningkatkan mata pencaharian jutaan orang dalam rantai pasokan. Unilever mengembangkan produk ramah lingkungan seperti Lifebuoy dan Love Beauty and Planet, mengurangi emisi karbon sebesar 70%, serta memberdayakan lebih dari 1 juta petani dan 100.000 perempuan melalui program Shakti. Artikel ini disusun menggunakan studi literatur dengan menganalisis 42 jurnal ilmiah, artikel, dan sumber relevan lainnya. Teknik analisis yang digunakan adalah analisis isi (content analysis). Keberhasilan Unilever tercermin dari pertumbuhan merek berkelanjutan yang 69% lebih cepat, peningkatan reputasi, dan daya tarik bagi konsumen serta investor yang peduli terhadap keberlanjutan.
Exploring the Intersection of Profit and Social Responsibility: Analyzing Unilever's Approach to Sustainable Business Practices Nurhidayah, Fadila; Nur Setyaningtyas, Faridah; Ajra Syakira, Nafila
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 3 No. 6 (2025)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v3i6.2661

Abstract

In the modern business era, companies face the challenge of balancing profit generation with social and environmental responsibility. This paper explores how Unilever, a global leader in consumer goods, successfully integrates both concepts through its Sustainable Living Plan (USLP). The USLP, launched in 2010, aims to improve health and well-being for over 1 billion people, reduce environmental impact by half, and enhance livelihoods across its supply chain. This study employs a content analysis methodology, reviewing 42 scholarly journals, articles, and relevant sources to examine Unilever's approach to balancing profit and purpose. Findings show that the USLP has enabled Unilever to achieve financial growth while also fostering positive social and environmental outcomes. The paper argues that integrating social responsibility into business strategies can provide long-term competitive advantages, strengthen brand reputation, and attract both consumers and investors concerned with sustainability. This case study of Unilever serves as a model for other companies looking to align profitability with societal impact, demonstrating that sustainability is not only a moral obligation but also a strategic business advantage.
Co-Authors Ajra Syakira, Nafila Ida Farida Adi Prawira Nur Setyaningtyas, Faridah Setyaningtyas, Faridah Nur Syakira, Nafila Ajra