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All Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat J-CEKI
Fahrurrizal, Fikry
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Penerapan Golden Ratio Dalam Desain Kalender Terhadap Persepsi Visual, Pemahaman Pesan, dan Sikap Karyawan PT JICT Afifah, Rifdah Afnan ‘; Suwanda, Bayu Suriaatmaja; Fahrurrizal, Fikry
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3144

Abstract

This research aims to examine the effectiveness of applying the Golden Ratio principle in the design of the 2025 company calendar of PT JICT as a visual communication medium. A quantitative approach with simple linear regression was used, involving 96 permanent employees of PT JICT as respondents. Data collection was conducted through a four-point Likert scale questionnaire, which was then transformed from an ordinal scale to an interval scale using the Method of Successive Interval (MSI). The results indicate that the application of the Golden Ratio significantly influences the effectiveness of visual communication, particularly in visual perception, improving message comprehension, employee attitudes, and reinforcing the company's identity. This study is based on visual communication theory by Lester (2022) and quantitative methodology by Creswell (2014).
Kreativitas Video Editor dalam Pembuatan Iklan Komersial Produk Ronas PT Revas Utama Medika Effendi, Salaama Asyari; Sartika, Ika; Fahrurrizal, Fikry
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9782

Abstract

Artikel ini membahas peran kreativitas editor video dalam menghasilkan iklan video komersial produk Ronas oleh PT Revass Utama Medika. Metode yang digunakan menggabungkan model AIDA untuk penyusunan konten dan alur cerita, serta model MDLC sebagai pedoman teknis dalam proses produksi video. Tahapan produksi meliputi konseptualisasi, perancangan, pengumpulan materi, penyuntingan, pengujian, hingga distribusi. Hasil dari proyek ini berupa video iklan berdurasi 45 detik yang mengintegrasikan visual sinematik, motion graphics, animasi bahan aktif, dan desain suara untuk mendukung pesan pemasaran. Penerapan kedua model terbukti efektif dalam meningkatkan daya tarik visual dan efektivitas komunikasi, sehingga mampu mendorong kesadaran merek (brand awareness) dan minat beli konsumen. Kesimpulannya, kreativitas editor video serta integrasi metode AIDA dan MDLC merupakan faktor kunci dalam menghasilkan iklan digital yang menarik, komunikatif, dan berhasil mencapai tujuan pemasaran.
Pengaruh Penerapan Golden Ratio Dalam Desain Kalender Terhadap Persepsi Visual, Pemahaman Pesan, dan Sikap Karyawan PT JICT Afifah, Rifdah Afnan ‘; Suwanda, Bayu Suriaatmaja; Fahrurrizal, Fikry
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3144

Abstract

This research aims to examine the effectiveness of applying the Golden Ratio principle in the design of the 2025 company calendar of PT JICT as a visual communication medium. A quantitative approach with simple linear regression was used, involving 96 permanent employees of PT JICT as respondents. Data collection was conducted through a four-point Likert scale questionnaire, which was then transformed from an ordinal scale to an interval scale using the Method of Successive Interval (MSI). The results indicate that the application of the Golden Ratio significantly influences the effectiveness of visual communication, particularly in visual perception, improving message comprehension, employee attitudes, and reinforcing the company's identity. This study is based on visual communication theory by Lester (2022) and quantitative methodology by Creswell (2014).
Co-Authors Afifah, Rifdah Afnan ‘ Effendi, Salaama Asyari Ika Sartika Suwanda, Bayu Suriaatmaja