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All Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesian Community Service Journal of Computer Science
Novri, Beni
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Peran Jejaring Kolaborasi Dalam Meningkatkan Kinerja Pemasaran Umkm Dimoderasi Oleh Peran Pemerintah Di Wilayah Perbatasan Kalimantan Barat Novri, Beni
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i2.3214

Abstract

This study aims to analyze the role of collaborative networks in improving the marketing performance of MSMEs moderated by the government’s role in the border region of West Kalimantan. Methodology: The research employs a qualitative approach with a case study design. Primary data were collected through in-depth interviews with 30 MSME actors in the border areas of West Kalimantan (Sambas, Sanggau, and Kapuas Hulu Regencies) and 5 relevant government officials. Secondary data were obtained from policy documents, statistical reports, and scientific literature. Data analysis was performed using a thematic approach with the assistance of Nvivo 12 software. Findings: The research found that: (1) Collaborative networks positively influence the marketing performance of MSMEs in border areas through three main mechanisms: market access, knowledge transfer, and value chain efficiency; (2) The government’s role moderates this relationship through facilitative policies, capacity development programs, and trade infrastructure development; (3) Border region-specific challenges such as infrastructure gaps and regulatory differences require adaptive collaborative network models. Practical Implications: This study provides guidance for MSMEs in building effective collaborative networks by considering structural, relational, and cognitive dimensions. For the government, this research offers policy recommendations to strengthen its moderating role in supporting MSME collaborative networks in border regions. Originality: This research contributes new insights on the dynamics of collaborative networks in border regions by integrating Resource-Based View, Dynamic Capabilities, and Network Theory, and developing a conceptual model that explains the government’s moderating role in the relationship between collaborative networks and MSME marketing performance.
Peran Jejaring Kolaborasi Dalam Meningkatkan Kinerja Pemasaran Umkm Dimoderasi Oleh Peran Pemerintah Di Wilayah Perbatasan Kalimantan Barat Novri, Beni
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i2.3214

Abstract

This study aims to analyze the role of collaborative networks in improving the marketing performance of MSMEs moderated by the government’s role in the border region of West Kalimantan. Methodology: The research employs a qualitative approach with a case study design. Primary data were collected through in-depth interviews with 30 MSME actors in the border areas of West Kalimantan (Sambas, Sanggau, and Kapuas Hulu Regencies) and 5 relevant government officials. Secondary data were obtained from policy documents, statistical reports, and scientific literature. Data analysis was performed using a thematic approach with the assistance of Nvivo 12 software. Findings: The research found that: (1) Collaborative networks positively influence the marketing performance of MSMEs in border areas through three main mechanisms: market access, knowledge transfer, and value chain efficiency; (2) The government’s role moderates this relationship through facilitative policies, capacity development programs, and trade infrastructure development; (3) Border region-specific challenges such as infrastructure gaps and regulatory differences require adaptive collaborative network models. Practical Implications: This study provides guidance for MSMEs in building effective collaborative networks by considering structural, relational, and cognitive dimensions. For the government, this research offers policy recommendations to strengthen its moderating role in supporting MSME collaborative networks in border regions. Originality: This research contributes new insights on the dynamics of collaborative networks in border regions by integrating Resource-Based View, Dynamic Capabilities, and Network Theory, and developing a conceptual model that explains the government’s moderating role in the relationship between collaborative networks and MSME marketing performance.
PELATIHAN DIGITAL MARKETING UMKM DAN FOCUS GROUP DISCUSSION MULTI-STAKEHOLDER DIWILAYAH PERBATASAN JAGOI BABANG Novri, Beni; Suriyanti, Erva; Winanto, Budi; Nurmalasari
Indonesian Community Service Journal of Computer Science Vol. 2 No. 1 (2025): Periode Januari 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/indocoms.v2i1.10600

Abstract

AbstractThe Community Service (PKM) conducted in Jagoi Babang, Bengkayang Regency aims to provide digital marketing training for MSME craftsmen of rattan in Jagoi Babang and to hold a focus group discussion to build collaboration with multiple stakeholders in the Indonesian-Malaysian border area. This program involves training on creating Instagram accounts for product marketing, product photography techniques, and collaborative discussions with key stakeholders including the Head of PLBN Jagoi Babang, Customs officials, and the Bengkayang Regency Government. The strategic location of Jagoi Babang as a border area offers broader market expansion opportunities through the facilitation of digital technology and export-import processes. The collaborative approach between academics, government, and MSMEs demonstrates an effective model of empowering the creative industry in border areas.AbstrakPengabdian Kepada Masyarakat (PKM) yang dilaksanakan di Jagoi Babang, Kabupaten Bengkayang bertujuan untuk memberikan pelatihan digital marketing pada UMKM pengrajion rotan di Jagoi Babang dan Focus group discussion membangun kolaborasi bersama multi-stakeholder di kawasan perbatasan Indonesia-Malaysia. Program ini melibatkan pelatihan pembuatan akun Instagram untuk pemasaran produk, teknik fotografi produk, serta diskusi kolaboratif dengan stakeholder kunci meliputi Kepala PLBN Jagoi Babang, pejabat Bea dan Cukai, dan Pemerintah Kabupaten Bengkayang. Lokasi strategis Jagoi Babang sebagai kawasan perbatasan memberikan peluang ekspansi pasar yang lebih luas melalui fasilitasi teknologi digital dan proses ekspor-impor. Pendekatan kolaboratif antara akademisi, pemerintah, dan UMKM ini mendemonstrasikan model efektif pemberdayaan industri kreatif di kawasan perbatasan.
Co-Authors Nurmalasari Suriyanti, Erva Winanto, Budi