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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Frederik Rudy Sentosa Rajagukguk
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Customer Review dan Costomer Rating terhadap Keputusan Pembelian Produk di Shopee pada Toko Online Jims Honey Indonesia Anggriani, Juli; Ella Ariannisyah; Yenni Arfah; Frederik Rudy Sentosa Rajagukguk
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8896

Abstract

This study aims to determine the Influence of Customer Review and Customer Rating on Product Purchase Decisions on Shopee at the Jims Honey Indonesia Online Store. This study uses a quantitative approach by distributing questionnaires via google form. The information examination technique used in this study is PLS (Partial Least Square) with the help of Smart PLS 4.0 software. Based on the test results, it can be concluded that customer ratings have a significant influence on Purchase Decisions, as the second hypothesis is accepted. This shows that customer assessments can be an important factor in influencing consumers to make purchases. However, the test results also show that Customer Reviews do not have a significant effect on Purchase Decisions, so the first hypothesis is rejected. Thus, the review factor in the context of this study does not directly influence Purchase Decisions.
THE INFLUENCE OF TASTE, PRICE AND LOCATION ON PURCHASING DECISIONS AT AA SEBLAK STALL IN TEBING TINGGI CITY Nila Sahliana; Tiara Afrillia; Ari Syahputra; Frederik Rudy Sentosa Rajagukguk
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.901

Abstract

This study aims to analyze and determine the influence of taste, price, and location on purchasing decisions at Warung Seblak AA in Tebing Tinggi City. This type of research is quantitative. The population in this study were consumers of Warung Seblak AA in Tebing Tinggi City with sampling using a purposive sampling technique. The data collection method was carried out using a questionnaire. Hypothesis testing used multiple linear regression analysis. The results of this study indicate that partially, Taste, Price, and Location each have a positive influence on Purchasing Decisions. SimultaneouslyThe three variables together have a significant influence on purchasing decisions.
Co-Authors Anggriani, Juli Ari Syahputra Ella Ariannisyah Nila Sahliana Tiara Afrillia Yenni Arfah