Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Siti Aminatul Fitriyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Pengembangan Karir dan Employee Branding Terhadap Kepuasan Kerja dan Loyalitas Karyawan PT X Siti Aminatul Fitriyah; Antin Rakhmawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8934

Abstract

This study analyzes the influence of career development and employee branding on employee job satisfaction and loyalty at PT X. Given the importance of quality human resources amidst business competition and high turnover intention in Indonesia, this quantitative study examines how these factors affect employee satisfaction and loyalty. Data were collected from 94 employees of PT X through questionnaires, then analyzed using multiple linear regression and path analysis. The results show that career development and employee branding positively and significantly affect job satisfaction. Job satisfaction is also proven to significantly increase employee loyalty. Although career development does not have a direct effect on loyalty, job satisfaction fully mediates the relationship. Meanwhile, employee branding has a significant direct effect on loyalty, with job satisfaction as a partial mediator. The implications of this study emphasize the importance of career development and employee branding in HR strategies to improve employee satisfaction and loyalty, in order to support the sustainability and competitiveness of the company.
Co-Authors Antin Rakhmawati