Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIMEK
Salsa Satriani Setiawan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Transformasi Digital dan Karakteristik Wirausaha sebagai Solusi dalam Meningkatkan Kinerja UMKM Kuliner di Kota Bandung Salsa Satriani Setiawan; Suryana Suryana; Heny Hendrayati
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6345

Abstract

The culinary business has grown fast in the age of globalization and digitalization. However, despite this expansion, culinary MSMEs confront a number of obstacles, including a decrease in the number of firms and revenues, which has a negative influence on overall business performance. This study seeks to investigate the impact of digital transformation and entrepreneurial characteristics on the performance of culinary MSMEs in Bandung. The study uses a descriptive and verification quantitative approach using a saturated sampling technique. The unit of analysis in this study is culinary MSME actors, with a total sample of 100 respondents. Classical assumption testing and multiple regression analysis are among the data analysis techniques. The findings show that digital transformation and entrepreneurial characteristics have a favorable and considerable impact on business success, both concurrently and partially. These findings suggest that applying digital transformation and boosting entrepreneurial characteristics are crucial factors in enhancing the performance of culinary MSMEs.
Co-Authors Heny Hendrayati Suryana Suryana