Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) El-Mujtama: Jurnal Pengabdian Masyarakat
Agustin, Aisyah Sovia
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Perceived Ease of Use, Technology Readiness, dan User Interface Terhadap Keputusan Penggunaan Qris di M-Banking Brimo Dengan Digital Literacy Sebagai Variabel Intervening: Studi Pada Generasi Y dan Z di Kabupaten Pasuruan Agustin, Aisyah Sovia; Fazizah, Amma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8254

Abstract

Penelitian ini mengkaji pengaruh persepsi kemudahan penggunaan, kesiapan teknologi, dan antarmuka pengguna terhadap keputusan Generasi Y dan Z untuk menggunakan QRIS di Kabupaten Pasuruan dan literasi digital. Uji t dengan derajat kebebasan 145 dan tingkat signifikansi 0,05 digunakan dalam penelitian kuantitatif ini. Literasi Digital dipengaruhi secara signifikan oleh Persepsi Kemudahan Penggunaan, Kesiapan Teknologi, dan Antarmuka Pengguna. Namun, hanya antarmuka pengguna dan literasi komputer yang sangat memengaruhi penggunaan QRIS. Saat ini, persepsi kemudahan penggunaan dan kesiapan teknologi tidak memengaruhi adopsi QRIS. Temuan ini menunjukkan pentingnya literasi digital dan antarmuka pengguna yang baik dalam mendorong generasi muda untuk mengadopsi QRIS.
Peran Inovasi Teknologi dalam Transformasi Industri Rokok: Dampaknya Terhadap Produksi, Distribusi, dan Penggunaan Produk Rokok Agustin, Aisyah Sovia; Maghfiroh, Putri Nisful Lailatul; Firdaus, Muhammad; Alfarisy, Salman
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3553

Abstract

Generation Z, born between 1997 and 2012, exhibits a significant trend in adopting vape or electronic cigarettes as an alternative to conventional tobacco cigarettes. This study aims to investigate the influence of vape use on the tobacco industry in Indonesia, focusing on production, distribution, and consumer behavior. The research employs a qualitative approach through literature review and interviews. Data were collected from scholarly literature, primary data analysis via questionnaires, and direct interviews with cigarette manufacturers and vape users. Findings indicate that Generation Z tends to adopt vape due to its perceived modernity, diverse flavors, and perceived safety compared to traditional cigarettes. However, vape use also faces negative perceptions from some sectors of society regarding potential health impacts. Moreover, despite the rising popularity of vape, traditional tobacco cigarettes remain favored due to habit, tranquility, and personal preferences.
Co-Authors Alfarisy, Salman Amma Fazizah Maghfiroh, Putri Nisful Lailatul Muhammad Firdaus