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All Journal Jurnal Ilmiah Universitas Batanghari Jambi eCo-Fin
Putri, Aulia Helmina
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Literasi Digital, Promosi, Citra Merek, dan Kepercayaan Terhadap Keputusan Mahasiswa STIE Pancasetia Menggunakan Bank Digital Kosasih, Nico; Yuliyanti, Rika; Putri, Aulia Helmina
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2557

Abstract

According to a report by Bank Indonesia, in the third quarter of 2023, e-money usage increased by 10.34% year-on-year, reaching IDR 116.54 trillion. Meanwhile, digital banking transactions grew by 12.83% year-on-year, amounting to IDR 15,148.71 trillion. One of the key factors driving the rise of digital banking is the behavior of millennials, who are accustomed to the ease and convenience of mobile transactions. This study aims to investigate the influence of digital literacy, promotion, brand image, and trust on the decision of STIE Pancasetia students to use digital banking services. This quantitative research involved a sample of 100 STIE Pancasetia students. The sampling technique applied was non-probability purposive sampling, requiring participants to be students of STIE Pancasetia who are also users of digital banking services. Data analysis was conducted using multiple linear regression, with hypothesis testing performed through F-tests and t-tests. The results indicated that promotion, trust, and brand image each have a significant partial effect on the decision to use digital banking.
Mahasiswa dan GenAI: Mengadopsi atau Tertinggal! Putri, Aulia Helmina; Nosita, Firda
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6467

Abstract

This study aims to explore the determinants of satisfaction with GenAI and students’ continuence intention to use GenAI to support their academic activities by integrating the Technology Acceptance Model (TAM) and Expectation Confirmation Theory (ECT). Data were collected through an online questionnaire distributed to university students from several higher education institutions in South Kalimantan, Indonesia. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS. The findings indicate that perceived usefulness and expectation confirmation significantly influence user satisfaction, which in turn enhances students’ continuance intention to use GenAI. In contrast, perceived ease of use does not have a statistically significant effect on either user satisfaction or continuance intention. Satisfaction derived from GenAI usage encourages students to continue integrating GenAI into their learning processes. These findings emphasize that GenAI has been widely accepted by tech-savvy students, who recognize its benefits and its ability to meet their performance expectations in supporting academic activities. As GenAI continues to evolve and improve its features, it increasingly aligns with users’ needs, positioning GenAI as a critical technological option that students may either continue to adopt or risk being left behind.
Co-Authors Firda Nosita Nico Kosasih Yuliyanti, Rika