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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Riwayat: Educational Journal of History and Humanities
Nur, Rasyidusman Hannamara Furqan
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THE IMPACT OF HALAL LOGOS AND HALAL LOGOS OF COUNTRY OF ORIGIN (COO) ON THE PURCHASE OF PACKAGED FOOD FROM ABROAD IN LHOKSEUMAWE CITY Nur, Rasyidusman Hannamara Furqan; Ratnawati , Ratnawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3467

Abstract

This study aims to examine the influence of halal logos in Indonesia and halal logos issued from abroad/Halal Country of Origin (COO) such as those originating from Korea on consumers' decisions to purchase packaged products from Korea. This study employs a logistic regression model, also commonly known as the logit model. The data used are primary data with a total of 100 respondents. The results of this study also indicate that halal logos significantly influence purchasing decisions in the city of Lhokseumawe. However, the Halal logo Country of Origin (COO) is not significant in consumer purchasing decisions. The Halal logo also reflects good product quality, even equivalent to the Indonesian National Standard (SNI), and demonstrates concern for animal welfare. Based on the results of this study, companies can formulate policies to better reach both Muslim and non-Muslim markets for future business development.
Interregional Consumption Patterns and Their Contribution to Economic Growth Nur, Rasyidusman Hannamara Furqan
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, In proggress
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.49233

Abstract

Household consumption is one of the main drivers of economic growth, but the differences in consumption patterns between regions have not been studied in depth. This study aims to analyze the contribution of interprovincial consumption patterns to economic growth by sampling five representative provinces, namely Aceh, Jakarta, West Java, Bali, and West Papua, which were selected based on the diversity of economic structure and consumption characteristics. The study used a quantitative approach with annual data for the period 20152024 and was analyzed through panel regression to see the relationship between household consumption and economic growth. The results showed that household consumption had a positive and significant effect on economic growth across the sample provinces, with variations in the level of influence reflecting the economic conditions of each region. Provinces with urban consumption bases such as Jakarta and West Java contribute more than areas with low consumption capacity such as West Papua. This study concludes that consumption patterns between regions not only reflect differences in people's purchasing power, but also become an important factor in the direction of national economic development, so that it can be the basis for more inclusive and equitable policy formulation.
Co-Authors RATNAWATI , RATNAWATI