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All Journal Riwayat: Educational Journal of History and Humanities
Elvi Rambe, Bhakti
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Humanities Education Social Sciences

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Analysis of The Influence of Service Quality, Product features, and Promotion on Customer Satisfaction Siregar, Ummi Kalsum; Zebua*, Yuniman; Elvi Rambe, Bhakti
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38630

Abstract

The development of an online business is getting faster, making the Shopee Marketplace the most in visitor sales centers in August 2022 according to Similarweb. Consumer Satisfaction on the Shopee marketplace can be affected by the Service Quality, Product Features, and good Promotion. The purpose of this study is to determine the Service Influence Analysis, Product Features, and Promotional against Consumer Satisfaction on the Shopee Marketplace. The population in this study were all users of the Shopee marketplace, as well as Sample in this study were 100 respondents. The techniques used in sampling are total sampling technique. Data collection uses instruments that form a questionnaire through google form to get results from the research variable. In this study, the data analysis technique used by using SmartPLS software (Least Square partial) which is an analysis of the structural equation which is based on variant can simultaneously test the structural model. The test results in this research hypothesis prove that the Quality Service Variables, Product Features, and Promotion has a significant effect on Consumer Satisfaction.
Co-Authors Siregar, Ummi Kalsum Zebua*, Yuniman