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All Journal Journal Research of Social Science, Economics, and Management Brand Communication
Mustika, Pina
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Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Indonesia’s Electronic Information and Transactions Law: History, Impact, and Challenges Setyawan, Adisti Puspa; Sambodo Adi A, Antonius; Wirantaya, I Dewa BS; Mustika, Pina; Gomarga , William
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.899

Abstract

This paper examines the history, impact, and challenges of Indonesia's Electronic Information and Transactions Law (Law No. 11 of 2008, as amended by Law No. 19 of 2016) through a descriptive qualitative approach. By conducting a systematic content analysis of primary legal texts, official ministry reports, and secondary scholarly literature, the study reconstructs the law's evolutionary trajectory from its initial focus on electronic signatures and contract validity to the expanded criminalization of digital offenses, including defamation, hate speech, and data misuse. The analysis is conducted using Miles and Huberman’s coding technique to identify patterns related to regulatory developments, socio-economic impacts, and associated challenges. The research finding indicate that reveal that the ITE Law has enhanced digital governance in libraries by curbing misinformation and protecting intellectual property, strengthened consumer protection in online commerce by clarifying rights and dispute mechanisms, and initiated regulatory frameworks for emerging fintech platforms. Despite these positive developments, the research identifies persistent implementation challenges, including socio-cultural resistance, legal ambiguities, resource constraints, and the rapid pace of technological change, that hinder consistent enforcement across regions. The paper concludes by recommending targeted legal literacy campaigns, more explicit legislative provisions, and agile regulatory review mechanisms to ensure the continued relevance and effectiveness of the ITE Law in striking a balance between innovation, fundamental rights, and national stability.
Indonesia’s Electronic Information and Transactions Law: History, Impact, and Challenges Setyawan, Adisti Puspa; Sambodo Adi A, Antonius; Wirantaya, I Dewa BS; Mustika, Pina; Gomarga , William
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.899

Abstract

This paper examines the history, impact, and challenges of Indonesia's Electronic Information and Transactions Law (Law No. 11 of 2008, as amended by Law No. 19 of 2016) through a descriptive qualitative approach. By conducting a systematic content analysis of primary legal texts, official ministry reports, and secondary scholarly literature, the study reconstructs the law's evolutionary trajectory from its initial focus on electronic signatures and contract validity to the expanded criminalization of digital offenses, including defamation, hate speech, and data misuse. The analysis is conducted using Miles and Huberman’s coding technique to identify patterns related to regulatory developments, socio-economic impacts, and associated challenges. The research finding indicate that reveal that the ITE Law has enhanced digital governance in libraries by curbing misinformation and protecting intellectual property, strengthened consumer protection in online commerce by clarifying rights and dispute mechanisms, and initiated regulatory frameworks for emerging fintech platforms. Despite these positive developments, the research identifies persistent implementation challenges, including socio-cultural resistance, legal ambiguities, resource constraints, and the rapid pace of technological change, that hinder consistent enforcement across regions. The paper concludes by recommending targeted legal literacy campaigns, more explicit legislative provisions, and agile regulatory review mechanisms to ensure the continued relevance and effectiveness of the ITE Law in striking a balance between innovation, fundamental rights, and national stability.
Strategi Komunikasi Pemasaran Digital Bening's Clinic Dalam Meningkatkan Loyalitas Pelanggan Melalui Akun Instagram Mustika, Pina; Dana, Vabrian Prima; Sukma, Agus Hitopa; Marzuku, Alamsyah
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the digital marketing communication strategies employed by Bening's Clinic in an effort to increase customer loyalty through its Instagram account. Consumer loyalty plays an important role in a company; retaining consumers means improving performance and maintaining the company's survival, which is the main reason for a company to attract and retain consumers. The research method used is a qualitative approach with in-depth interviews with Bening's Clinic management and consumers, as well as documentation. The results show that Bening's Clinic's digital marketing communication strategy through Instagram is effective in increasing customer loyalty. The clinic has succeeded in strengthening its relationship with customers through consistent and interesting content, such as education, testimonials, and relevant promotions. Despite facing challenges such as changes in Instagram's algorithm and fierce competition, Bening's Clinic was able to overcome these obstacles by conducting regular evaluations and innovating in content presentation. With an adaptive and interactive approach, Bening's Clinic's digital strategy succeeded in building trust and encouraging customers to continue using its services.
Co-Authors Agus Hitopa Sukma Dana, Vabrian Prima Gomarga , William Marzuku, Alamsyah Sambodo Adi A, Antonius Setyawan, Adisti Puspa Wirantaya, I Dewa BS