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Siregar , Dahrul
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Pendidikan dan Motivasi Kewirausahaan Terhadap Keberhasilan Usaha Butik Di Pasar Petisah Kota Medan Rizqina, Alfi; Siregar , Dahrul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.745

Abstract

The purpose of this study was to determine the effect of entrepreneurship education and motivation on the success of boutique businesses in Pasar Petisah, Medan City. This type of research is associative research. The population of this study were boutique business owners in Pasar Petisah, Medan City. The data analysis technique used was a quantitative method with the help of the SPSS program. This study used multiple linear regression, partial tests and simultaneous tests. The sample in this study was 150 respondents. Primary data collection used a questionnaire. The results showed that entrepreneurship education partially had a positive and significant effect on the success of boutique businesses in Pasar Petisah, Medan City, where t count 8.103> t table 1.976 and significant 0.000 <0.05. Entrepreneurial motivation partially had a positive and significant effect on the success of boutique businesses in Pasar Petisah, Medan City, where t count 14.828> t table 1.976 and significant 0.000 <0.05. Entrepreneurship education and entrepreneurial motivation simultaneously have a positive and significant effect on the success of boutique businesses in Petisah Market, Medan City, where F count 403.124 > F table 3.06 and significant 0.000 < 0.05.
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Carousell (Studi Kasus Pada Pengguna Carousell Kecamatan Medan Selayang) Sinaga, Nico Daniel; Siregar , Dahrul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2634

Abstract

The purpose of this study is to analyze the influence of online customer reviews and online customer ratings on consumer purchasing decisions among Carousell application users in Medan Selayang District. This research employs an associative quantitative approach with a total of 96 respondents selected using a non-probability sampling technique with a purposive sampling method. Data were collected through online questionnaires and analyzed using multiple linear regression. The results indicate that online customer reviews (β = 0.437; p = 0.000) and online customer ratings (β = 0.322; p = 0.014) have a positive and significant effect on purchasing decisions. Simultaneously, both variables also show a significant effect on purchasing decisions (F = 61.357; p = 0.000) with an R² value of 0.560. These findings highlight that consumer reviews and star ratings on the Carousell platform play an important role in influencing users’ purchasing decisions.  
Co-Authors Rizqina, Alfi Sinaga, Nico Daniel