Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Outline Journal of Management and Accounting Journal of Artificial Intelligence and Digital Business
Siregar, Yulianti
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Faktor Faktor Yang Mempengaruhi Viralnya Konten Tiktok Dengan Pendekatan Statistik Nasution, Fakhrunnisa Humairo; Setyanti, Rizky Avrilia; Siregar, Yulianti; Nurhasanah, Nurhasanah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.875

Abstract

Fenomena viralitas konten di TikTok telah menjadi perhatian dalam berbagai bidang, termasuk komunikasi, pemasaran digital, dan perilaku sosial. Artikel ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi viralnya konten TikTok dengan pendekatan statistik, menggunakan regresi linier, deret waktu, dan model ARCH/GARCH. Studi ini memanfaatkan studi pustaka dari berbagai jurnal akademik terbaru yang relevan. Hasil analisis menunjukkan bahwa variabel seperti durasi video, penggunaan tagar (#), waktu unggah, keterlibatan pengguna (like, share, komentar), serta elemen visual seperti filter dan musik populer memiliki pengaruh signifikan terhadap viralitas. Model ARCH/GARCH mengidentifikasi volatilitas dalam jumlah penonton harian, yang dipengaruhi oleh kejutan viral. Temuan ini penting bagi kreator konten dan pemasar digital untuk mengoptimalkan strategi produksi konten yang berdampak.
Exploring Generation Z's Opinions on Internet Network Quality Nst, Fakhrunnisa Humairo; Siregar, Yulianti; Setyanti, Rizky Avrilia; Nurbaiti
Outline Journal of Management and Accounting Vol. 5 No. 1 (2026): January-June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/gp9ajd98

Abstract

This study aims to explore Generation Z's perceptions of internet network quality on campus. The research background is based on this generation's high dependence on digital technology for academic, social, and entertainment activities. The method used was descriptive qualitative research with purposive sampling, involving students from the Faculty of Islamic Economics and Business (FEBI) at UIN North Sumatra as respondents. Data were collected through interviews using Google Forms and analyzed using a thematic analysis approach. The results showed that most students use the internet for more than seven hours per day and assess the network quality on campus as still suboptimal, particularly in terms of signal stability and coverage. Most respondents also stated that network quality directly impacts productivity and learning motivation. This study concludes that improving internet network infrastructure on campus is a strategic necessity to support the effectiveness of digital learning and the academic activities of Generation Z in the modern era.
Co-Authors Nasution, Fakhrunnisa Humairo Nst, Fakhrunnisa Humairo Nurbaiti Nurhasanah Nurhasanah Setyanti, Rizky Avrilia