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All Journal Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business
Wati, Santi Bintara
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Affiliate Marketing terhadap Keputusan Pembelian di TikTok Shop Munir, Muhammad Syahrul; Wati, Juwita; Wulan, Retno; Wati, Santi Bintara
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1390

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh affiliate marketing terhadap keputusan pembelian konsumen dalam platform Tiktok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, di mana data dikumpulkan dari 100 responden yang merupakan pengguna aktif Tiktok Shop di Malang. Data dianalisis menggunakan teknik Smart PLS untuk mengukur hubungan antara variabel affliate marketing (seperti tingkat kepercayaan, daya tarik promosi, dan relevansi produk) dan keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa affliate marketing memiliki pengaruh signifikan terhadap keputusan pembelian. Faktor-faktor seperti tingkat kepercayaan terhadap affliator, kualitas promosi, dan relevansi produk yang ditawarkan terbukti mempengaruhi keputusan konsumen dalam melakukan pembelian di Tiktok Shop.
The Role Of Social Services In Tackling Beggars In Malang City (Study At Malang City Social Office) Wati, Santi Bintara; Sukmono Edy, Syamsul; Setyowati, Eka
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.698

Abstract

Malang City Social Bureau is a place of social services for homeless people. Homeless people are often placed in poor positions by economic means and consequently need to be given a boost in the form of coaching. The events that are intertwined even vagrants and dumbbells have not been handed over coaching. What exactly is the strategy for implementing homeless coaching? The purpose of this research is to identify the contribution of social bureaus in the city of Malang in overcoming homelessness in the city of Malang and what factors influence the contribution of social bureaus in overcoming vagrants in the city of Malang. The philosophy used as an analytical tool in this research is a philosophy about art, as well as a philosophy of overcoming. The type of research used is qualitative, a system of views or an incident in the current era with the meaning of sharing reflections analytically about reality or events in the field with a descriptive approach. The method of collecting information uses questions and answers as well as monitoring. The method of information analysis used in this research is to describe information with the results of questions and answers. Based on the results of this research, the contribution of social bureaus in overcoming homelessness in the city of Malang does not run efficiently, because there are efforts that have not been realized by the social bureau in the city of Malang in overcoming solutions.
Co-Authors Eka Setyowati Munir, Muhammad Syahrul Retno Wulan Sukmono Edy, Syamsul Wati, Juwita