Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Review (MANOR)
Laila Husnia Fauziah
Unknown Affiliation
Humanities Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Persepsi Harga, Lokasi, dan Kualitas Layanan Terhadap Kepuasan Pelanggan Hotel Borobudur Jakarta Laila Husnia Fauziah; Paludi, Salman
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 7 No. 1 (2025): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/manor.v7i1.1093

Abstract

This study aims to analyze the influence of price perception, location, and service quality on customer satisfaction at Hotel Borobudur Jakarta, both partially and simultaneously. Customer satisfaction is a crucial factor in the sustainability of the hospitality business as it directly affects customer loyalty and recommendations. This research adopts a quantitative approach with purposive sampling as the sampling technique, involving 100 hotel guests as respondents. Data analysis was conducted using multiple linear regression. The results indicate that, partially, price perception, location, and service quality have a positive and significant effect on customer satisfaction. Simultaneously, these three variables contribute strongly to the level of customer satisfaction. These findings suggest that a combination of reasonable pricing, strategic location, and high-quality service plays a vital role in determining customer satisfaction in the hospitality industry.
Co-Authors Paludi, Salman