Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal J-EBI Jurnal Ekonomi dan Bisnis Islam
Mumtazah, Azzayatul Rahma
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN RELASIONAL DALAM MENINGKATKAN LOYALITAS NASABAH BANK SYARIAH DI ERA DIGITAL Mumtazah, Azzayatul Rahma
J-EBI Jurnal Ekonomi dan Bisnis Islam Vol 5 No 01 (2026): Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam K.H. Sufyan Tsauri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57210/j-ebi.v5.i01.230

Abstract

Competition in the Islamic banking industry in thedigital era requires marketing strategies that are oriented towards buildinglong-term relationships to increase customer loyalty. This studyaims to analyze the relational marketing strategies implemented by Islamic banksto increase customer loyalty in the digital era. A descriptive qualitative approachwas used with a purposive sampling technique toselect informants, consisting of relationship officers, marketing personnel, customerservice personnel, and active customers who use digital services. Data were collected throughin-depth interviews, observations, and documentation studies, then analyzedusing thematic analysis techniques. The results showed that Islamic banksimplemented relational marketing strategies through the personalization of digital services, digital-based interactive communication, continuous interaction, andthe impact of relational marketing strategies on customer loyalty. The success of the strategy is influenced by customer trust, the quality of digital interactions,company commitment, and human resource competence in digital technology. This studycontributes to the development of the concept of digital relational marketing inIslamic banking and provides practical recommendations for Islamic bank managementin optimizing customer loyalty.
Co-Authors Asmawati, Lilik Hidayat, Hanif Imam Sopingi Ramadhina, Garneta Nur