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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Sosial
Sari, Vellia
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Religion Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Penerapan Pemasaran Digital dan Keterlibatan Konsumen Pada UMKM Kadija Hijab Fau, Lenta Octafianis; Sari, Vellia; Farhan, Muhammad; Sari, Vivi Nila
Jurnal Pengabdian Sosial Vol. 2 No. 9 (2025): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/rs5sxk58

Abstract

Laporan ini disusun berdasarkan pelaksanaan Praktik Kerja Lapangan (PKL) di UMKM Kadija Hijab, Padang, dengan tujuan menganalisis pengaruh strategi pemasaran digital terhadap peningkatan penjualan melalui keterlibatan pelanggan sebagai variabel intervening. Permasalahan utama yang diidentifikasi mencakup kurangnya perencanaan konten digital, pemanfaatan fitur digital marketing yang belum maksimal, dan rendahnya tingkat keterlibatan pelanggan. Metode pelaksanaan kegiatan meliputi observasi, wawancara, serta sosialisasi strategi pemasaran digital. Hasil kegiatan menunjukkan bahwa penerapan pemasaran digital melalui platform media sosial memiliki potensi besar dalam meningkatkan penjualan, namun memerlukan perencanaan yang terstruktur serta optimalisasi fitur-fitur interaktif untuk meningkatkan engagement pelanggan. Oleh karena itu, keterlibatan pelanggan berperan penting sebagai penghubung antara strategi pemasaran digital dan peningkatan penjualan. Rekomendasi mencakup penyusunan kalender konten, diversifikasi produk online, dan pemanfaatan fitur digital secara lebih aktif. Laporan ini diharapkan memberikan kontribusi praktis  bagi  pengembangan strategi  pemasaran UMKM  dan  menjadi  referensi  akademik  dalam implementasi ilmu manajemen pemasaran.
Transformasi Digital di D’Besto dalam Teknologi Pesanan Online Muliani, Mutiara; Oktarizal, Olvy Yulia; Lubis, Rita Asmawati; Sari, Vellia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2524

Abstract

Digital transformation has become key for companies to improve efficiency and customer experience, especially in the fast food industry. This report explores the implementation of online ordering technology at D’Besto, a company focused on innovation to meet the needs of modern customers. Through interviews with sources, we identify D’Besto’s initial steps in shifting from a traditional cashier system to a digital machine, as well as collaboration with delivery platforms such as GoFood and Grab Food to expand market reach. Although there were no significant changes in the production process, D’Besto managed to improve the quality of service and products through attractive promotions on the ordering application. Challenges faced, such as network constraints and customer criticism, were addressed with infrastructure improvements and proactive communication. D’Besto’s long-term plans include branch expansion and further development in online ordering technology. The results of this study indicate that digital transformation not only improves operational efficiency but also contributes to higher customer loyalty.
Co-Authors Fau, Lenta Octafianis Lubis, Rita Asmawati Muhammad Farhan Muliani, Mutiara Oktarizal, Olvy Yulia Sari, Vivi Nila