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All Journal Jurnal Pengabdian Kepada Masyarakat
Zulfikar Waliyuddin Fattah
Fakultas Ilmu Sosial, Universitas Negeri Malang
Social Sciences

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Pelatihan Pemasaran Produk Umkm Melalui Platform Digital Sebagai Upaya Meningkatkan Kesejahteraan Masyarakat Desa Madiredo Kecamatan Pujon Abd. Mu'id Aris Shofa; Mifdal Zusron Alfaqi; Alfian Fawaidil Wafa; Zulfikar Waliyuddin Fattah
Jurnal Pengabdian Kepada Masyarakat Vol.1,No.1,April 2024
Publisher : Perkumpulan Dosen Program Hibah Indonesia (PDPHI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jpkm.v1i1.91

Abstract

Madiredo Village is one of the villages in Pujon District, Malang Regency, East Java. Madiredo Village has a lot of potential natural products that support sales in the MSME sector. However, in its implementation there are obstacles faced by MSMEs in Madiredo Village, namely the marketing process of the products produced. Therefore, training is needed to improve the quality of sales on digital platforms. The method used is the FGD and Workshop method. The activity participants consisted of teenagers who were members of the Madiredo Village Youth Organization. The results of this activity are better E-commerce management than before, an attractive and more updated product packaging display, and a more trendy and complete online shop appearance
Co-Authors Abd. Mu'id Aris Shofa Alfian Fawaidil Wafa Mifdal Zusron Alfaqi