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All Journal Journal Analytica Islamica Organisms: Journal of Biosciences
Lubis, Parlindungan
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Education Immunology & microbiology Medicine & Pharmacology Veterinary

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Keragaman Bryophyta di Kawasan Wisata Gunung Pandan, Kabupaten Aceh Tamiang, Provinsi Aceh Simarmata, Putriani; Muhaini, Ayuni; Ananda, Julia; Lubis, Parlindungan; Malau, Marturia; Navia, Zidni Ilman
ORGANISMS: JOURNAL OF BIOSCIENCES Vol. 2 No. 2 (2022): Organisms: Journal of Biosciences
Publisher : Pusat HKI, Paten, dan Publikasi Ilmiah Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/organisms.v2i2.14357

Abstract

Gunung Pandan Tourism is an area with waterfalls and rivers that has the potential to become a Bryophyte habitat. The aim of this study is to look into the diversity of Bryophyte in the Gunung Pandan tourist area. The exploratory method was used to collect data. The mosses discovered during the study were collected, herbarium specimens were made, and the mosses were identified. The results showed up of about 5 Bryophyte species, divided into 4 genera and 4 families. Bryophyte of all varieties can be found on rock, tree trunks, weathered wood, and soil substrates AbstrakWisata Gunung Pandan merupakan suatu kawasan yang berupa air terjun dan sungai sehingga berpotensi menjadi suatu habitat dari lumut. Penelitian ini bertujuan untuk mengkaji keanekaragaman lumut di kawasan wisata gunung pandan. Pengumpulan data dilakukan dengan metode eksplorasi. Lumut yang dijumpai selama penelitian dikoleksi, dibuat spesimen herbarium, dan diidentifikasi. Hasil penelitian diperoleh sebanyak 5 jenis lumut terdiri atas 4 marga dan 4 famili. Semua jenis Bryophyta ditemukan pada tipe substrat batu, batang pohon, kayu lapuk, dan tanah
THE USE OF SOCIAL MEDIA IN DEVELOPING CULINARY MSMEs IN BANDAR SELAMAT VILLAGE, MEDAN TEMBUNG DISTRICT Lubis, Parlindungan
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25516

Abstract

Digital transformation has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt social media as a communication and marketing strategy. However, the use of social media by MSMEs, particularly in semi-urban areas such as Bandar Selamat Village, still faces various challenges. This study aims to analyze the role of social media in improving the performance of culinary MSMEs, by highlighting its impact on customer growth, increased sales, and business development. Using a descriptive qualitative approach, data was collected through observation, in-depth interviews with six MSMEs, and documentation of their digital business activities. The results show that active and strategic use of social media has a positive impact on business performance, especially in aspects of customer interaction and brand presence. These findings support digital marketing communication theory and strengthen empirical evidence regarding the importance of digital literacy in MSME development. This study also reveals variations in effectiveness among business actors influenced by digital skills and content strategies. Implications of this study include the need for social media training for MSMEs and support for an inclusive digital ecosystem. Further research is recommended to cover a wider range of regions and business sectors to gain a more comprehensive understanding.
Co-Authors Ananda, Julia Malau, Marturia Muhaini, Ayuni Navia, Zidni Ilman Simarmata, Putriani