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All Journal Smart Society: Community Service and Empowerment Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sugesti, Anggun
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Enhancing MSME Awareness on Halal Certification: A Community-Based Socialization Approach Hidayah, Nurul; Sugesti, Anggun; Putri Avrilusita, Cinta Davia; Gunawan, Firli Putri; Orlensyah, Ira; Nugraha, Jaka
Smart Society Vol 3, No 2 (2023): December 2023
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v3i2.260

Abstract

Halal product certification plays a crucial role in ensuring product safety, enhancing consumer trust, and expanding market opportunities, particularly for Micro, Small, and Medium Enterprises (MSMEs). However, many MSME owners lack awareness of its importance and face challenges in the certification process due to limited knowledge and resources. This community service program, conducted in Bujung Buring Village, Tanjung Raya District, Mesuji Regency, Lampung Province, aims to address these issues by increasing MSMEs' understanding of halal certification and assisting them in obtaining certification. The study employs the Participatory Action Research (PAR) method, integrating research with social change by involving MSMEs throughout the planning, implementation, and evaluation stages. The program includes potential and problem mapping, certification awareness campaigns, and direct assistance in the halal certification registration process. The results indicate a significant improvement in MSME owners’ understanding of halal certification. Additionally, MSMEs reported increased confidence in marketing their products to a broader consumer base. This initiative demonstrates the effectiveness of community-based interventions in promoting halal certification and can serve as a model for similar programs in other regions. Further research and policy support are recommended to sustain and expand halal certification initiatives for MSMEs, ensuring wider adoption and compliance with halal product regulations.
MANAJEMEN DAN PELAYANAN PUBLIK Kurniati, Erlin; Devi, Yulistia; Desilia , Desilia; Sugesti, Anggun; Wahyuni, Dian Siti; Ammarsani, Muhammad Rizky
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Manajemen pelayanan publik merupakan langkah dalam mengelola berbagai aspek proses penyiapan dan penyediaan barang dan jasa kepada Komunitas. Dalam hal ini, pelayanan publik menjadi salah satu peranan penting dalam suatu sistem pemerintahan dimana dengan adanya pelayanan publik ini sistem pelayanan terhadap masyarakat dapat berjalan secara efektif dan efisien. Manajemen pelayanan publik juga di artikan suatu proses perencanaan dan pengimplementasikan serta mengarahkan dan juga mengkordinasikan penyelesaian aktifitas- aktifitas pelayanan publik demi tercapainya tujuan-tujuan pelayanan publik yang telah ditentukan sebelumnya. Manajemen pelayanan publik yang baik tentu saja akan berpengaruh dan memberikan pelayanan yang berkualitas pada tingkat kepercayaan masyarakat pada pemerintah.
Co-Authors Ammarsani, Muhammad Rizky Desilia , Desilia Gunawan, Firli Putri Jaka Nugraha Kurniati, Erlin NURUL HIDAYAH Orlensyah, Ira Putri Avrilusita, Cinta Davia Wahyuni, Dian Siti Yulistia Devi