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All Journal JURNAL PENDIDIKAN TAMBUSAI ITQAN: Journal of Islamic Economics, Management, and Finance
Urdha, Farand Qolbi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Proaktif untuk Meningkatkan Daya Saing Jasa Cuci Sepatu Pada Waves.Shoeslaundry di Pangkalpinang Fadilah, Marsha; Meliya, Meliya; Urdha, Farand Qolbi; Noviyanti, Indah
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30184

Abstract

Penelitian ini bertujuan untuk menganalisis strategi proaktif yang diterapkan oleh Waves Shoes Laundry di Pangkalpinang dalam meningkatkan daya saing usahanya di tengah dinamika persaingan industri jasa cuci sepatu. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini mengungkap bagaimana pemilik usaha mengidentifikasi peluang pasar, mengembangkan layanan yang relevan, serta menerapkan strategi manajerial adaptif. Data dikumpulkan melalui wawancara mendalam dengan pemilik usaha dan divalidasi melalui triangulasi sumber dan member checking. Hasil penelitian menunjukkan bahwa strategi proaktif dilakukan melalui diversifikasi layanan (seperti deep cleaning, repaint, dan un-yellowing), pemanfaatan pemasaran digital melalui media sosial, layanan antar-jemput sepatu, serta kolaborasi dengan komunitas lokal. Selain itu, pengelolaan sumber daya manusia dan pengendalian kualitas layanan juga menjadi elemen penting dalam membangun keunggulan kompetitif. Temuan ini menegaskan bahwa strategi berbasis adaptasi pasar, inovasi layanan, dan digitalisasi berkontribusi besar terhadap keberlanjutan usaha mikro di sektor jasa. Penelitian ini diharapkan menjadi referensi praktis bagi pelaku UMKM serta kontribusi akademik dalam pengembangan strategi kewirausahaan lokal.
Human Resource Development to Improve Competitive Advantage in the Digital Era Urdha, Farand Qolbi; Ramadhan, Farel; Al Ghani, Adli; Wibawa, Dian Prihardini
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 5 No. 1 (2026): ITQAN: Journal of Islamic Economics, Management, and Finance (in progress)
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v5i1.147

Abstract

The purpose of this study is to analyze human resource development strategies to enhance organizational competitive advantage in the digital era. This study uses a qualitative method with a literature review approach. The analysis then focuses on HR development strategies. The results of this study indicate that the combination of competency-based training strategies, structured recruitment, leadership development, and the implementation of digital technology in HR management is a determining factor in creating organizational competitive advantage. This study has presented a holistic framework that integrates traditional HR development strategies with digital transformation. The results of this study guide management practitioners and policymakers in formulating adaptive and sustainable HR development strategies by integrating digital technology in every aspect of HR management.
Co-Authors Al Ghani, Adli Dian Prihardini Wibawa Fadilah, Marsha Meliya, Meliya Noviyanti, Indah Ramadhan, Farel