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All Journal Jurnal Pengabdian Masyarakat (ABDIRA)
Maulana, Fajar Arif
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Peningkatan Kapasitas Digital Marketing Bagi Pelaku UMKM di Desa Sukamahi Rismawati, Rismawati; Apriyanti, Vadiah; Sari, Ramsih Rosita; Istiani Putri, Alfia Nur; Maulana, Fajar Arif
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.841

Abstract

This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Sukamahi Village in the field of digital marketing. Many MSME actors still rely on conventional marketing methods, which limits their market reach and hinders business development. Through intensive training and mentoring, participants were introduced to digital marketing strategies such as the use of social media, online marketplaces, and the creation of effective promotional content. The results of the activity indicate an improvement in participants' understanding and ability to manage digital marketing. This increased competence is expected to boost the competitiveness and income of MSMEs in the village.
Co-Authors Apriyanti, Vadiah Istiani Putri, Alfia Nur Rismawati Rismawati Sari, Ramsih Rosita