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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Ihsan, Satria Noor
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Humanities

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Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar Ihsan, Satria Noor; Aminah, Siti
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i2.562

Abstract

Access to trustworthy health information remains a persistent concern for expectant mothers in Indonesia. In response, an interactive educational initiative was implemented via Instagram Live on the @bumil_pintar account, airing twice weekly from February 3 to May 31, 2025. Across 32 sessions, viewership grew from 64 to 301 per session, with comments rising from 5 to 20. In total, the broadcasts engaged 5,475 viewers and generated 417 comments. While no formal statistical tests were applied, the upward trend in participation is evident. Real-time interaction and steady scheduling set this approach apart from conventional one-way digital education. These findings offer a foundation for strengthening maternal health literacy in digital community settings. Ongoing assessment will be necessary to evaluate its quantitative impact.
Co-Authors Siti Aminah