Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Rahma Adila, Asyifa
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH HARGA TERJANGKAU DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MAHASISWA PADA ANOMALI HAIRCUT Rahma Adila, Asyifa
DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan) Vol. 11 No. 1 (2025): Jurnal DINAMIKA
Publisher : DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of affordable pricing and service quality on customer loyalty among university students at Anomali Haircut in Bandar Lampung. Students, as consumers, have unique characteristics such as limited financial resources, making price a crucial factor in purchase decision-making, while service quality also plays a vital role in customer satisfaction and attachment. Using a descriptive qualitative approach, data were collected through in-depth interviews with several informants who are loyal student customers. The findings reveal that competitive and affordable prices, along with friendly, fast, and high-quality service, significantly foster customer trust and emotional attachment to the barbershop services, ultimately strengthening customer loyalty. These findings are expected to offer practical insights for barbershop entrepreneurs in designing pricing strategies and improving service quality, as well as theoretical contributions to the development of service marketing, particularly in understanding the consumer behavior of university students.
Co-Authors