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All Journal International Journal of Economic, Technology and Social Sciences (Injects) GEMBIRA (Pengabdian Kepada Masyarakat)
Agustalinda Nora
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Assessing the Impact of CRM on Customer Loyalty Through Linear Regression Analysis Harahap, Diana Sari; Agustalinda Nora; Fithra Maharani
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 1 (2025): Mei 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i1.1318

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on customer loyalty at PT Bank Mandiri (Persero) Tbk Padangsidimpuan Branch. The research method used is quantitative, with a data collection approach through observation, questionnaires, interviews, and documentation studies. Data analysis was carried out using simple linear regression techniques, hypothesis testing (t test), and the coefficient of determination (R²) test. The results showed that the regression coefficient value was +0.509, which indicated a positive relationship between CRM and customer loyalty. Hypothesis test analysis produces at value of +6.364 with a significance level of 0.000, which is smaller than 0.05. This shows that CRM has a positive and significant effect on customer loyalty partially. Based on the coefficient of determination analysis, the R² value of 43.9% indicates that CRM is able to explain 43.9% of customer loyalty variability, while the remaining 56.1% is influenced by other factors not discussed in this study. Thus, this study concludes that Customer Relationship Management has a significant influence on customer loyalty at PT Bank Mandiri (Persero) Tbk Padangsidimpuan Branch. These results strengthen the hypothesis that CRM is an important factor in building and increasing customer loyalty.
SOSIALISASI NILAI TUKAR PETANI TERHADAP KESEJAHTERAAN MASYARAKAT DI DESA TAHALAK UJUNG GADING KECAMATAN MUARA TAIS KABUPATEN MANDAILING NATAL Maharani, Fitrah; Lilis Saryani; Agustalinda Nora; Diana Sari
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 04 (2023): AGUSTUS 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Pengabdian Masyarakat ini bertujuan untuk menganalisis dampak dari sosialisasi nilai tukar petani terhadap kesejahteraan masyarakat di Desa Tahalak Ujung Gading, Kecamatan Muara Tais, Kabupaten Mandailing Natal. Sosialisasi nilai tukar petani menjadi penting karena dapat mempengaruhi pendapatan dan kesejahteraan petani serta masyarakat secara keseluruhan. Metode pengabdian ini melibatkan survei terhadap petani dan warga masyarakat Desa Tahalak Ujung Gading untuk mengumpulkan data mengenai persepsi, pengetahuan, dan dampak sosialisasi nilai tukar petani terhadap aspek-aspek kesejahteraan. Hasil dari pengabdian masyarakat ini menunjukkan bahwa sosialisasi nilai tukar petani memiliki pengaruh positif terhadap kesejahteraan masyarakat di Desa Tahalak Ujung Gading. Melalui sosialisasi ini, petani dan masyarakat menjadi lebih sadar akan pentingnya memahami nilai tukar dalam aktivitas pertanian mereka. Pengetahuan yang diperoleh dari sosialisasi ini membantu petani untuk mengoptimalkan hasil panen dan pendapatan mereka. Dampak positif juga terlihat pada peningkatan akses terhadap sumber daya dan layanan, serta peningkatan dalam pemahaman tentang manajemen keuangan dan perencanaan masa depan.
Co-Authors Diana Sari Fithra Maharani Harahap, Diana Sari Lilis Saryani Maharani, Fitrah