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All Journal Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora ARIMA : Jurnal Sosial Dan Humaniora
Nurul Aisyah Rahmawati
Unknown Affiliation
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Politik Fadjroel Rachman dalam Menyampaikan Kebijakan Pemerintah Kepada Publik Saat Pandemi Covid-19 Nurul Aisyah Rahmawati; Muhammad Aryo Hakim; Rahastri Chaliza; Achmadrifai Achmadrifai; Mitha Aulia Usrul; Muhammad Faiz Mumtaz; Harmoni Harmoni
Mandub : Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 3 (2025): September : Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mandub.v3i3.2638

Abstract

This study aims to analyze the political communication strategies employed by Fadjroel Rachman as the Special Staff to the President for Communication in disseminating government policies during the COVID-19 pandemic. Using a descriptive qualitative approach through library research, this study explores various documents, academic articles, online news, and official government sources. The findings reveal that Fadjroel implemented adaptive and collaborative communication strategies by using war metaphors as symbolic crisis communication and by applying transparent and dialogical approaches in public messaging. Furthermore, the integration of social media and conventional media, along with collaboration with community leaders, strengthened the dissemination of information and increased the legitimacy of government policies. These findings suggest that responsive and empathetic political communication plays a crucial role in public crisis management. This research provides practical implications for policymakers in communication strategy and offers potential for further exploration in the field of political communication during crises.
PUBLIC RELATIONS FADJROEL RACHMAN Nurul Aisyah Rahmawati; Muhammad Aryo Hakim; Rahastri Chaliza; Achmadrifai; Mitha Aulia Usrul; Muhammad Faiz Mumtaz; Harmonis
ARIMA : Jurnal Sosial Dan Humaniora Vol. 3 No. 1 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v3i1.5440

Abstract

Penelitian ini bertujuan untuk menganalisis strategi Public Relations (PR) yang dijalankan oleh Fadjroel Rachman sebagai Staf Khusus Presiden Bidang Komunikasi Republik Indonesia. Fokus kajian terletak pada bagaimana Fadjroel membangun citra pemerintah, menyampaikan kebijakan, serta menjalin komunikasi publik yang efektif di tengah dinamika sosial dan politik. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi pustaka (library research), yang melibatkan penelusuran berbagai dokumen, berita daring, dan publikasi ilmiah. Hasil penelitian menunjukkan bahwa strategi PR Fadjroel meliputi penggunaan simbol dan narasi nasionalisme, transparansi komunikasi dua arah, optimalisasi kanal media, dan kolaborasi dengan aktor sosial. Peran strategis Fadjroel dalam mengelola citra pemerintah memperlihatkan praktik PR yang berorientasi pada dialog, partisipasi publik, dan legitimasi politik. Temuan ini memberikan kontribusi terhadap kajian komunikasi politik dan public relations dalam konteks pemerintahan.
Co-Authors Achmadrifai Achmadrifai Achmadrifai Harmoni Harmoni Harmonis Mitha Aulia Usrul Muhammad Aryo Hakim Muhammad Faiz Mumtaz Rahastri Chaliza