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Pengaruh Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Orbit di Telkomsel Kota Sorong Philipus Sinay; Rendi Y Pattiasina; Anggiyani Meganusa Sitorus
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2239

Abstract

This research aims to determine the Effect of Price, Product Quality and Promotion on Orbit Purchasing Decisions in Telkomsel Sorong City. With multiple linear regression analysis techniques. The results of the t-test, the price variable is tcount 1.801> from ttable 1.6616, or the significance value is 0.075 smaller than 0.05. This means, because t-count> t-table, it can be concluded that the hypothesis (H1) is accepted, accepted, The t-count value of product quality is tcount 3.370> from ttable1.6616, or the significance value is 0.001 smaller than 0.05. This means, because t-count> t-table, it can be concluded that the hypothesis (H2) is accepted. The t-count value of promotion is tcount 4.232> from ttable1.6616, or the significance value is 0.000 smaller than 0.05. This means that since the calculated t-value is greater than the calculated t-value, hypothesis (H3) can be concluded as accepted. The calculated F-value is 68.198, with a significance value of 0.000. This test result indicates a significance level of <0.05. This indicates that the variables price, product quality, and promotion simultaneously influence purchasing decisions.
THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION OF MAXIM ONLINE TRANSPORTATION AT PAPUA CHRISTIAN UNIVERSITY Andrei Maryen; Rendi Y Pattiasina; Oktovina Klasafle
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1020

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction among Maxim online transportation users among management students. The sample size was 74, and the analysis technique used was multiple linear regression. The results showed that the First Hypothesis (H1): There is no effect of service quality (X1) on customer satisfaction (Y) among Maxim online transportation users among management students. This finding was not supported. This finding was based on the results of a T-test with a calculated T-value of 0.358 < T-table 1.666 and a significant value greater than 0.05 (0.209 > 0.05). The Second Hypothesis (H2): There is an effect of price (X2) on customer satisfaction among Maxim online transportation users among management students. This finding was supported. This finding was based on the results of a T-test with a calculated T-value of 2.923 > T-table 2.052 and a significant value less than 0.05 (0.007 < 0.05). Third Hypothesis (H3): There is an influence of service quality and price on customer satisfaction among Maxim online transportation users among management students, supported. This finding is based on the results of the F test, which obtained a calculated F value of 36.348 > F table 2.73 and a significance value less than 0.05 (0.000 < 0.05).