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All Journal Jurnal Manajemen Dan Akuntansi Medan Journal of Management, Economic, and Accounting
Sembiring , Rahmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALISIS FAKTOR YANG MEMPENGARUHI PERMINTAAN MINYAK GORENG TERHADAP HARGA DI PASAR TRADISIONAL DI KOTA MEDAN Ardindah , Farah; Sembiring , Rahmad; Fadlan , Ahmad
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 2 (2025): Jurnal Manajemen dan Akuntansi Medan Juli 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i2.6619

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Lokasi, Harga dan Penawaran minyak goreng berpengaruh signifikan terhadap permintaan di pasar. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah pedagang minyak goreng di pasar pasar sei sikambing dan pasar sukarame. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Teknik pengambilan sampel dalam penelitian ini yakni menggunakan teknik sampling jenuh (sensus). Teknik sampling jenuh adalah penentuan sampel bila semua anggota populasi digunakan sebagai sampel. Teknik pengumpulan data dalam penelitian ini adalah dengan meggunakan kuesioner. Data yang sudah diproleh kemudian diolah menggunakan aplikasi SPSS. Teknik pengolahan dan analisis data yaitu, uji confirmatory factor analysis,uji analisis linier berganda, uji asumsi klasik, dan uji hipotesis.
The Influence Of Market Digitalization, Information Technology Training, And Access To Capital On Income Of Msmes In The Marine Fisheries Firm In Sibolga City Sitorus , Mega Lusiana; Sembiring , Rahmad; Suhendi , Suhendi
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1268

Abstract

This study aims to determine the effect of market digitalization, information technology training, and access to capital on the income of marine fisheries MSMEs in Sibolga City. This study uses a quantitative method involving 161 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that the market digitalization variable shows a t-count value of 3.950 > t-table of 1.975 with a significant value of 0.000 <0.05, so the hypothesis H1 is accepted and H0 is rejected, meaning that market digitalization has a positive and significant partial effect on the income of Marine Fisheries MSMEs in Sibolga City. The information technology training variable shows a t-count value of 0.463 < t-table of 1.975 with a significant value of 0.644 > 0.05, so the hypothesis H2 is rejected and H0 is accepted, meaning that information technology training does not have a significant partial effect on the income of Marine Fisheries MSMEs in Sibolga City. The market digitalization variable shows a t-value of 3.128> t-table of 1.975 with a significant value of 0.000 <0.05, so the hypothesis H3 is accepted and H0 is rejected, meaning that access to capital has a positive and significant effect partially on the income of Marine Fisheries MSMEs in Sibolga City. The F-value of 96.246> F-table of 2.66 and a significant value of 0.000 <0.05, so the hypothesis H4 is accepted and H0 is rejected, so it can be concluded that market digitalization, information technology training and access to capital have a positive and significant effect simultaneously on the income of Marine Fisheries MSMEs in Sibolga City.
The Influence Of Market Digitalization, Information Technology Training, And Access To Capital On Income Of Msmes In The Marine Fisheries Firm In Sibolga City Sitorus, Mega Lusiana; Sembiring , Rahmad; Suhendi, Suhendi
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1592

Abstract

This study aims to determine the effect of market digitalization, information technology training, and access to capital on the income of marine fisheries MSMEs in Sibolga City. This study uses a quantitative method involving 161 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that the market digitalization variable shows a t-count value of 3.950 > t-table of 1.975 with a significant value of 0.000 <0.05, so the hypothesis H1 is accepted and H0 is rejected, meaning that market digitalization has a positive and significant partial effect on the income of Marine Fisheries MSMEs in Sibolga City. The information technology training variable shows a t-count value of 0.463 < t-table of 1.975 with a significant value of 0.644 > 0.05, so the hypothesis H2 is rejected and H0 is accepted, meaning that information technology training does not have a significant partial effect on the income of Marine Fisheries MSMEs in Sibolga City. The market digitalization variable shows a t-value of 3.128> t-table of 1.975 with a significant value of 0.000 <0.05, so the hypothesis H3 is accepted and H0 is rejected, meaning that access to capital has a positive and significant effect partially on the income of Marine Fisheries MSMEs in Sibolga City. The F-value of 96.246> F-table of 2.66 and a significant value of 0.000 <0.05, so the hypothesis H4 is accepted and H0 is rejected, so it can be concluded that market digitalization, information technology training and access to capital have a positive and significant effect simultaneously on the income of Marine Fisheries MSMEs in Sibolga City.
Co-Authors Ardindah , Farah Fadlan , Ahmad Sitorus , Mega Lusiana Sitorus, Mega Lusiana Suhendi , Suhendi Suhendi Suhendi