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All Journal FENOMENA: Journal of Social Science International Journal of Islamic Business and Economics (IJIBEC)
Hidayatullah, M.F.
Unknown Affiliation
Religion Economics, Econometrics & Finance Environmental Science Social Sciences

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Enhancing Customer in Islamic Banking: a Case Study of Bank Syariah Indonesia’s Marketing Strategy Hidayatullah, M.F.; Bambang Irawan; Sudaryanto; Ahmad Roziq; Ma'mun, Sukron
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.1966

Abstract

The potential for sharia banking in Indonesia is very large because 87% of the Indonesian population is Muslim. However, sharia banking customers currently only reach 6.52% share of the national banking market. This qualitative research describes the marketing strategy of Bank Syariah Indonesia (BSI) in Lumajang Regency, East Java, BSI which increased customers by up to 35%, even though other sharia banks only reached approximately 12%. The results of this research are that BSI Lumajang implements the Islamic Leaders strategy, in addition to implementing the 7P marketing mix (product, price, promotion, place/distribution, people, processes, and physical evidence). The approach of Islamic figures is carried out by establishing friendship with Islamic religious figures, kiai who own pesantren, and village kiai who lead prayer congregations. By implementing a personal approach strategy with these kiai and religious figures, BSI succeeded in improving relationships so that they became BSI customers. The Islamic Leaders strategy succeeded in increasing customers by up to 35%, even though other sharia banks only achieved approximately 12
Survival Strategic Buruh PTPN XII Sempol Ijen Bondowoso: Survival Strategies of Workers at PTPN XII Sempol Ijen Bondowoso Hidayatullah, M.F.
Fenomena Vol 10 No 1 (2011): FENOMENA: Journal of the Social Sciences
Publisher : LP2M UIN KH.Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v10i1.494

Abstract

The welfare of plantation workers has never been adequate, including at PTPN XII. The wages they receive are far below the regional minimum wage (UMR) set by the government. Despite this, they continue to survive and live the "destiny" experienced by their parents, and possibly even by their children and grandchildren in the future. The results of this qualitative research reveal that to address their economic shortcomings, PTPN XII workers have developed relatively creative survival strategies over time. This article will explore some of the strategies employed by PTPN XII Sempol Ijen Bondowoso plantation workers to sustain their livelihoods. Kesejahteraan buruh perkebunan tidak pernah memadai, termasuk di PTPN XII. Upah yang mereka terima jauh di bawah upah minimum regional (UMR) yang ditetapkan pemerintah. Meski demikian, mereka tetap bertahan dan menjalani "takdir" yang dirasakan oleh orang tua mereka, bahkan mungkin oleh anak dan cucu mereka kelak. Hasil penelitian kualitatif ini menunjukkan bahwa untuk memenuhi kekurangan ekonomi, buruh PTPN XII telah mengembangkan strategi bertahan hidup yang relatif kreatif selama ini. Tulisan ini akan mengungkap beberapa strategi yang dilakukan oleh buruh perkebunan PTPN XII Sempol Ijen Bondowoso dalam mempertahankan kehidupan mereka.
Co-Authors Ahmad Roziq Ma'mun, Sukron Sembiring, Rinawati Sudaryanto