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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Rahmaniya, Anisa
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Keunggulan Bersaing UMKM: Dampak Orientasi Pasar dan Green Product dengan Perilaku Keuangan sebagai Variabel Moderasi Rahmaniya, Anisa; Nuraeni, Nuraeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9270

Abstract

This study aims to examine the effect of market orientation and green products on the competitive advantage of MSMEs, with financial behavior as a moderating variable. The research was conducted on bag and wallet MSMEs in Pasuruan using a quantitative approach. Data were collected through questionnaires and analyzed using moderation regression. The results show that market orientation and green products have a significant effect on competitive advantage. Financial behavior positively moderates the relationship between green products and competitive advantage, but negatively moderates the relationship between market orientation and competitive advantage. The implications of this research highlight the importance of financial behavior in optimizing marketing strategies and green products for MSMEs' competitive advantage.
Analisis Keunggulan Bersaing UMKM: Dampak Orientasi Pasar dan Green Product dengan Perilaku Keuangan sebagai Variabel Moderasi Rahmaniya, Anisa; Nuraeni, Nuraeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9270

Abstract

This study aims to examine the effect of market orientation and green products on the competitive advantage of MSMEs, with financial behavior as a moderating variable. The research was conducted on bag and wallet MSMEs in Pasuruan using a quantitative approach. Data were collected through questionnaires and analyzed using moderation regression. The results show that market orientation and green products have a significant effect on competitive advantage. Financial behavior positively moderates the relationship between green products and competitive advantage, but negatively moderates the relationship between market orientation and competitive advantage. The implications of this research highlight the importance of financial behavior in optimizing marketing strategies and green products for MSMEs' competitive advantage.
Co-Authors Nuraeni Nuraeni