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All Journal International Journal of Community Service (IJCS) Journal of Economics, Assets, and Evaluation
Ardiwinata, Muhammad Everest
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Journal : International Journal of Community Service (IJCS)

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Information Media Innovation as a Support for the Development of BTPN Syariah MSMEs in the Kromengan Region, Malang Regency Ardiwinata, Muhammad Everest; M. Taufiq; Oktafia, Renny
International Journal of Community Service (IJCS) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i1.998

Abstract

This community service aims to develop and implement innovations in the use of information media as a support for the development of Micro, Small and Medium Enterprises (MSMEs) that are customers of the Sharia National Retirement Savings Bank (BTPN) in the Kromengan area, Malang Regency. This service proposes innovative strategies such as optimizing the increase in the use of information technology to support the marketing and promotion of MSME products. Service steps include identifying the needs of MSMEs, analyzing existing information media, developing innovative strategies based on the identified needs, and implementing training and mentoring for MSME owners in implementing this strategy. Monitoring and evaluation are carried out periodically to measure the impact of information media strategies on increasing sales and visibility of MSMEs in the Kromengan area. The method used is the ABCD (Asset Based Community Development) method, which is an approach model that emphasizes one point of purpose, namely in the inventory of assets that support community empowerment activities The results of this service show that the use of innovative strategies in information media can significantly increase market access and sales of MSMEs in the Kromengan area.
Co-Authors Anisa Fitria Utami M. Taufiq Marseto Renny Oktafia, Renny