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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Faizal Fardhani Sigarlaki
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK YANG DIPERSEPSIKAN,PERSEPSI HARGA, DAN CITRA MEREK TERHADAP MINAT BELI ULANG PRODUK LAPTOP ACER DI KOTA BANDUNG Gumelar Hidayat, Rully; Faizal Fardhani Sigarlaki
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to analyze the influence of perceived product quality, perceived price, and brand image on repurchase interest in Acer laptop products in Bandung City. The analytical methods used are instrument validity and reliability tests, descriptive analysis, classical assumption analysis (normality test, multicollinearity test, and heteroscedasticity test), multiple regression test, and hypothesis testing using SPSS Version 25 tools. This research uses secondary data obtained from the Top Brand Index and primary data obtained through distributing online questionnaires involving 120 respondents. Of the four proposed research hypotheses, the results of this research show that the variables of perceived product quality, perceived price, and brand imagehave a positive effect on repurchase intention both partially and simultaneously. It is hoped that the results of this research will provide benefits for further research and benefits for the Acer Company regarding designing strategies that are relevant to improving the quality of these attributes.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE PADA MAHASISWA/I DI KOTA CIMAHI SEBAGAI KONSUMEN RICHEESE FACTORY Amelia, Riri Risa; Faizal Fardhani Sigarlaki
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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This study aims to analyze the influence of electronic word of mouth on purchase intention mediated by brand image on students in Cimahi City as consumers of Richeese Factory. The type of research used in this study is quantitative with descriptive analysis. The population taken is students in Cimahi City with a sample of 150 respondents taken using the method of purposive sampling. The data analysis technique used is a simple and double regression test using version 26 and using a compact test. The results of the study showed that electronic word of mouth had a positive and significant influence on the brand image with a thitung value of 8,108 > 1,655215 and a significance value of 0,000 < 0,05. Electronic Word of Mouth has a positive and significant impact on the purchase intention with a value of 7,368 and a signifying value of 0,000 < 0,055. Brand image has a positive influence and a significant effect on the purchasing intention of 2,856 and the significance of 0,005 < 0.05. Brand image plays a role in mediating the influence of electronic word of mouth on purchase intention with a thitung value of 2,701 and a significance value of 0,006 < 0,05.
Co-Authors Amelia, Riri Risa Gumelar Hidayat, Rully