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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Kissi Mandriyani
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN INDOMIE DI KECAMATAN SRAGEN) Kissi Mandriyani; Triyanto
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study is to ascertain how price affects customer loyalty, how consumer satisfaction affects customer loyalty, and how price affects customer loyalty in the Sragen District, as mediated by consumer satisfaction. Customers who purchase Indomie in the Sragen District serve as the population's research sample. Using an accidental sampling strategy, which involves selecting people of the population who are discovered incidentally (by chance), the sample for this study included 100 respondents. The method of gathering data makes use of a questionnaire. The following analytical tools are employed: hypothesis testing (path analysis), t-test, F test, coefficient of determination test (R2), classical assumptions (normality, multicollinearity, and heteroscedasticity tests), and instrument testing (validity, reliability, and validity tests). According to the study, price significantly affects Indomie customers' loyalty in the Sragen District. Price is having a substantial impact on Indomie consumer satisfaction in the Sragen District. Sragen Districi's Indomie client loyalty is significantly impacted by customer satisfaction. Indomie consumer satisfaction in the Sragen District acts as a mediator between price and customer loyalty.
THE EFFECT OF PRICE ON CUSTOMER LOYALTY WITH CONSUMER SATISFACTION AS A MODERATING VARIABLE (STUDY ON INDOMIE CONSUMERS IN SRAGEN DISTRICT) Kissi Mandriyani; Triyanto
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to ascertain how price affects customer loyalty, how consumer satisfaction affects customer loyalty, and how price affects customer loyalty in the Sragen District, as mediated by consumer satisfaction. Customers who purchase Indomie in the Sragen District serve as the population's research sample. Using an accidental sampling strategy, which involves selecting people of the population who are discovered incidentally (by chance), the sample for this study included 100 respondents. The method of gathering data makes use of a questionnaire. The following analytical tools are employed: hypothesis testing (path analysis), t-test, F test, coefficient of determination test (R2), classical assumptions (normality, multicollinearity, and heteroscedasticity tests), and instrument testing (validity, reliability, and validity tests). According to the study, price significantly affects Indomie customers' loyalty in the Sragen District. Price is having a substantial impact on Indomie consumer satisfaction in the Sragen District. Sragen Districi's Indomie client loyalty is significantly impacted by customer satisfaction. Indomie consumer satisfaction in the Sragen District acts as a mediator between price and customer loyalty.
Co-Authors Triyanto