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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Dian Febiyanti
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Technology Acceptance Model dan Literasi Keuangan Terhadap Keputusan Investasi dengan Pengelolaan Keuangan sebagai Variabel Mediasi (Studi Pada Mahasiswa Rantau Pengguna E-Money di Surabaya): Penelitian Dian Febiyanti; Raden Johnny Hadi Raharjo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1532

Abstract

This study aims to analyze the influence of the Technology Acceptance Model (TAM) and Financial Literacy on Investment Decisions, with Financial Management as a mediating variable among migrant college students using e-money in Surabaya. The research method employed a quantitative approach with PLS-SEM analysis. The sample consisted of 100 respondents selected using a purposive sampling technique. The results indicate that both TAM and Financial Literacy have a positive effect on Financial Management, which in turn significantly affects Investment Decisions. Furthermore, Financial Management was found to mediate the relationship between TAM and Financial Literacy toward Investment Decisions. These findings provide practical implications for universities and fintech developers to enhance students' financial literacy.
Sosialisasi Pengembangan UMKM melalui Peningkatan Identitas Usaha dan Daya Saing serta Penyelenggaraan Bazar di Kelurahan Alun-alun Contong: Pengabdian Dian Febiyanti; Afifah Kamilia Tsabita; Natasya Sabila Najwah; Pramudya Shalahhudin Syach; Leily Suci Rahmatin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2279

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an integral part of the national economy. However, many MSMEs still do not fully understand the importance of corporate identity in enhancing corporate branding and product competitiveness. This article describes a community service initiative in the form of outreach and a bazaar held in Alun-alun Contong Village, Bubutan District, Surabaya. The purpose of this outreach was to increase MSMEs' knowledge of branding, digital marketing tactics, and business law. This market provided a platform for MSMEs to gain practical experience and promote their products to the public. The results of the activity demonstrate how education and practice can increase MSMEs' awareness and ability to create unique brands for their businesses, expand customer networks, and strengthen their position in the community economy.
Co-Authors Afifah Kamilia Tsabita Leily Suci Rahmatin Natasya Sabila Najwah Pramudya Shalahhudin Syach Raden Johnny Hadi Raharjo