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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Yoland Shinta Nara
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Gaya Hidup Hedonisme, Desain Produk, Citra Merk, dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Merk Apple Yoland Shinta Nara; Mulkan Ritonga; Siti Lam`Ah Nasution
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Mei: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.3961

Abstract

This study aims to examine the influence of hedonistic lifestyle, product design, brand image, and price perception on purchasing decisions for Apple smartphones. The research employed a quantitative method with data processing using the SPSS 23 application. The findings indicate that, partially, hedonistic lifestyle, brand image, and price perception have a positive and significant influence on purchasing decisions, while product design does shows a negative and significant effect. Simultaneously, hedonistic lifestyle, product design, brand image, and price perception together influence the purchasing decisions of Apple smartphones. These findings suggest that lifestyle factors, brand perception, and price perception play a more dominant role in influencing consumers' interest in purchasing Apple products compared to the aspect of product design.
Co-Authors Ritonga, Mulkan Siti Lam`Ah Nasution