Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ade Parlaungan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Dampak Persepsi Nilai, Merek, Store Atmosphere dan Harga terhadap Minat Pembelian pada Supermarket Berastagi Putri Yuliani Rambe; Ade Parlaungan; Pitriyani Pitriyani
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4015

Abstract

This study aims to analyze the impact of Perceived Value, Brand, Store Atmosphere, and Price on Purchase Intention at Supermarket Berastagi. This research uses a quantitative approach with a descriptive method. Data were collected through a questionnaire distributed to 100 respondents who are consumers of Supermarket Berastagi. The data analysis technique used is Structural Equation Modeling (SEM) based on SmartPLS. The results show that the variable Perceived Value (X1) has a positive and significant impact on purchase intention, the variable Brand (X2) has a positive and significant impact on purchase intention, the variable Store Atmosphere (X3) has a positive and significant impact on purchase intention, and the variable Price (X4) has a positive and significant impact on purchase intention.
Co-Authors Pitriyani Pitriyani Putri Yuliani Rambe