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All Journal MANAJEMEN Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Mochamad Fadjar Dharmaputra
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Brand Trust dan Kualitas Produk terhadap Loyalitas Konsumen dengan Brand Image Sebagai Variabel Mediasi pada Produk The Originote : Studi Kasus pada Konsumen The Originote di Amalia Beauty Store Kendal Lilla Nanda Aprita; Henry Casandra Gultom; Mochamad Fadjar Dharmaputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5007

Abstract

The Originote is a local skincare brand that has rapidly expanded in the Indonesian market, especially among young consumers seeking affordable yet effective beauty products. The brand has successfully captured public attention through continuous product innovation, minimalist packaging, and effective branding strategies that leverage social media and influencer marketing. However, despite this rapid growth, The Originote faces significant challenges related to consumer trust, particularly due to emerging negative issues surrounding the accuracy of product ingredient claims. These controversies have raised questions about product transparency and may potentially affect customer loyalty in the long term. This study aims to analyze the influence of brand trust and product quality on consumer loyalty, with brand image serving as a mediating variable. The research focuses on consumer perceptions of The Originote, specifically those who shop at Amalia Beauty Store in Kendal. A quantitative research approach was used, with purposive sampling to select 97 respondents who are known users of The Originote products. Data were collected through a structured questionnaire and analyzed using Smart-PLS 4 software for Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that brand trust has a positive and significant effect on consumer loyalty. However, surprisingly, brand trust does not significantly influence brand image, and neither brand image nor product quality has a direct significant impact on consumer loyalty. Furthermore, brand image does not mediate the relationship between brand trust, product quality, and consumer loyalty. These findings suggest that while trust remains a critical factor in fostering loyalty, other elements—possibly including emotional attachment, personal values, or customer experience—may also play a significant role. The study offers useful insights for marketers seeking to strengthen long-term relationships with consumers in a highly competitive skincare industry.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Konsumen Nuke Dyah Pangesti; Henry Casandra Gultom; Mochamad Fadjar Dharmaputra
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/yzsk2z35

Abstract

This study aims to empirically test the effect of product quality, service quality, and price on customer satisfaction at the Fatmawati branch of Optik B Riski Semarang. The study population was all customers who made purchases, with a sample of 120 respondents determined using a purposive sampling technique. Data were collected through a questionnaire and analyzed using IBM SPSS 27.0, including validity and reliability tests, classical assumption tests, multiple regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that product quality, service quality, and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination indicates that the independent variables are able to explain customer satisfaction, while the remaining 46.5% is influenced by other variables outside this study.
Co-Authors Gultom, Henry Casandra Lilla Nanda Aprita Nuke Dyah Pangesti