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Inovasi Produk Ramah Lingkungan: Pembuatan Lilin Dari Daun Mangrove Avicennia Marina Untuk Pemberdayaan Masyarakat Pesisir Fajri Yasin, Azalia; Nurbia; Irnawati; Riskawati; Abu, Nur; Rusli Marasabessy, Umar; Rahmatullah, Azwar; Dwangga, Mierta; Gani, Mardiah; Mambraku, Putri
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 : Juli (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service iitiative aims to develop an eco-friedly product utilizing local natural resources, specifically Avicenna marina mangrove leaves as raw material for candle production. The innovattion is driven by the ecological and economic potential of mangrove plants, which have not yet been optimally utilized, alongside the need for alternative income sources for coastal communities. The implementation method includes literature review, processing mangrove leaves through boiling and mixing with basic candle materials, production training for coastal residents and mentoring of small-scale environmentally based enterprises.The results of the activity indicate that the candles produced have stable flame performance, a natural aroma and aesthetically appealing qualities suitable for commercial sale. This program serves as an inital step in developing a creative economy model based on mangrove ecosystes, which can be replicated in other coastal regions. Through a collaborative and sustainable approach, this initiative demonstrates that environmental conservation and social empowerment can go hand in hand.
ANALISIS NILAI ERGONOMIS DAN ESTETIKA PADA PERANCANGAN NOKEN PAPUA Federika Mandacan; Hahury, Sanny; Masniar, Masniar; Gani, Mardiah; Kayatun, Siti Nur
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3002

Abstract

Seeing the development and fashion needs of the people in the city of Manokwari, especially for the indigenous Arfak people, researchers tried to meet this community's needs by designing noken with motifs and colors from the traditional arrangements of the native Arfak people. Visual analysis will be used in conducting the evaluation. The examination is carried out directly based on an assessment of the product produced by providing a specific explanation regarding the ergonomic and aesthetic elements inherent in the product. No particular standards are used in the analysis because this research analyzes products that do not have standard measures in their processing or use. Meanwhile, to determine the level of public satisfaction with the noken designed by researchers, a questionnaire was used for several people who were used as samples for decision-making. The sample size was determined using the Slovin formula, then the questionnaire was analyzed using Microsoft Excel. Based on the discussion results, designing an ergonomic Papuan noken was carried out by paying attention to several influencing factors: security, comfort and flexibility. In contrast, creating an aesthetic Papuan noken was carried out by paying attention to several influencing factors, namely artistic, cultural, and religious values. The level of public satisfaction with the new Papuan noken design by researchers reached 76%, 78% from the ergonomic side and 75% from the aesthetic side.
Analisis Perencanaan Strategi Pemasaran Pada Teh 2M Sari, Dian; Masniar, Masniar; Amri, Irman; Gani, Mardiah; Hahury, Sanny
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3082

Abstract

Marketing strategy is a management structured to accelerate solving marketingproblems and making strategic decisions. Marketing strategy has an important role inachieving business success, therefore the marketing sector plays a major role in realizingstrategic marketing plans to increase product sales. This can be done, if the company wants tomaintain and increase sales of the products or services they produce. By implementing anaccurate marketing strategy through the use of opportunities to increase sales, the company'sposition in the market can be improved or maintained. CV. Harum Manis is the only factorythat produces packaged tea drinks in West Papua. This local product from Sorong is actuallyless popular when compared to packaged tea from outside the Sorong area. The researchmethod used is SWOT analysis. The Internal Condition on the Strength Factor is worth 2.00and the Weakness Factor is worth 1.90, while the External Condition on the OpportunityFactor is 2.19, while the Threat Factor is 1.60. The results of the SWOT analysis show thatCV HARUM MANIS is in the Quadrant I WO (Weakness – Opportunity) position. Judgingfrom the position of the company is in Quadrant I where Quadrant I is a very profitablesituation. Where companies in this quadrant have opportunities and strengths so they can takeadvantage of existing opportunities.