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All Journal Jurnal Penkomi : Kajian Pendidikan dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen
Ahmad Bani Adam
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Sosial Media Marketing dan Event Marketing Terhadap Minat Mahasiswa Baru Memilih Kampus STIE Bima Ahmad Bani Adam; Muhajirin; Intisari Haryanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fqdszh92

Abstract

This research aims to analyze the influence of social media marketing and event marketing on the interest of new students in choosing STIE Bima. The method used is associative research with data collection through surveys of 127 new students. The results of the regression analysis indicate that social media marketing and event marketing have a positive relationship with theinterest of new students, although the impact is not significant. This study recommends STIE Bima to enhance its marketing strategies to attract more new students. Further research is suggested to explore the relationship between marketing strategies and student enrollment in greater depth
ANALISIS MARKETING MIX PRODUK JAJANAN KHAS BIMA SEBAGAI UPAYA MEMPERTAHANKAN KULINER LOKAL DI KABUPATEN BIMA Sri Ernawati; Alya Pratiwi; Ahmad Bani Adam
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2790

Abstract

The marketing mix, which consists of elements such as product, price, place, and promotion, plays a key role in attracting consumers' attention and influencing their purchasing decisions. Typical food, which often reflect local culture and traditions, have great potential to attract consumer interest. Overall, implementing an effective marketing mix for typical food products can increase the attractiveness and sales of the product. This research aims to analyze the Marketing Mix of Bima Typical food Products as an Effort to Maintain Local Culinary. This type of research is descriptive quantitative with data collection from observations, questionnaires with a Likert scale, and literature study. Data analysis techniques use validity tests, reliability tests, one sample t-tests with the help of SPSS v 2023. The results of the research show that the marketing mix for Bima specialty food products is an effort to maintain local culinary delights above the criteria that have been set at 75% (Good)
Co-Authors Alya Pratiwi Intisari Haryanti Muhajirin Sri Ernawati