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Nazahah Salwa
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Environmental Science Library & Information Science

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Persepsi Pengguna X Terhadap Cancel Culture Yang Dialami Abidzar Al Ghifari Anastasya Amanda Putri; Salsabila Ariani Romadhonie; Nazahah Salwa; Agista Riani Riswanmudi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3012

Abstract

The cancel culture phenomenon is increasingly prevalent in the digital space, including on platform X. One prominent case is the cancel against Abidzar Al Ghifari due to his attitude which is considered arrogant and unprofessional. This research aims to understand X users' perceptions of Abidzar's cancel culture, using Cancel Culture theory (Eve Ng) and Social Judgment Theory (Muzafer Sherif) as analytical guidelines. This research uses a qualitative approach with an indepth interview method with two informants who are active X users. The results show that both informants support canceling as a form of social accountability. They view canceling not only as an emotional outburst, but also as a means of social control to uphold the responsibility of public figures. The practice of canceling is strengthened by a massive collective discourse, and is based on the motivation to maintain public morality and provide a deterrent effect. Nevertheless, informants also realize the negative potential of cancel culture if it is misused to attack personally or is carried out excessively. Therefore, cancel culture should be applied proportionally by considering ethics, context, and long-term impact. This research confirms that cancel culture has a function as a reflective social instrument, but requires critical understanding so that it does not shift into a form of symbolic violence in the digital space. Keywords: cancel culture, social media, social judgment 
Pengaruh Penggunaan E-Commerce Tiktok Shop Terhadap Perilaku Konsumtif Mahasiswa/I Di DI.Yogyakarta Andrean Pratama; Salsabilla Ariani R; Nazahah Salwa
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2175

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan e-commerce TikTok Shop terhadap perilaku konsumtif mahasiswa/i di Daerah Istimewa Yogyakarta. Dalam era digital, platform e-commerce seperti TikTok Shop semakin populer, terutama di kalangan generasi muda. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel purposive, melibatkan 100 responden mahasiswa/i yang aktif menggunakan TikTok Shop. Data dikumpulkan melalui kuesioner yang mengukur frekuensi penggunaan, jenis produk yang dibeli, serta faktor-faktor yang mempengaruhi keputusan pembelian. Analisis data dilakukan dengan regresi linier sederhana untuk mengidentifikasi hubungan antara penggunaan TikTok Shop dan perilaku konsumtif. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif yang signifikan antara penggunaan TikTok Shop dan perilaku konsumtif mahasiswa/i, di mana semakin sering mahasiswa/i menggunakan platform tersebut, semakin tinggi tingkat konsumsi mereka. Temuan ini menunjukkan bahwa TikTok Shop tidak hanya berfungsi sebagai sarana berbelanja, tetapi juga mempengaruhi pola perilaku konsumtif mahasiswa/i di Yogyakarta. Penelitian ini diharapkan dapat memberikan wawasan bagi pemangku kepentingan dalam memahami dinamika perilaku konsumen di era digital.
Co-Authors Agista Riani Riswanmudi Anastasya Amanda Putri Andrean Pratama Salsabila Ariani Romadhonie Salsabilla Ariani R