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Khoirul Mudawinun Nisa’
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Pelatihan Pelayanan Kesehatan Berbasis Partisipatif sebagai Upaya Peningkatan Kesadaran Hidup Sehat di Desa Krosok Hawwin Muzakki; Muh Ibnu Sholeh; Ahmad Natsir; Hairul Fauzi; Khoirul Mudawinun Nisa’
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2025): July 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jpkm.v1i2.280

Abstract

Desa Krosok di Kecamatan Sendang, Kabupaten Tulungagung, merupakan wilayah pegunungan dengan mayoritas penduduk berprofesi sebagai petani dan peternak. Tingginya aktivitas fisik serta rendahnya kesadaran masyarakat terhadap kesehatan, terutama di kalangan lansia, berdampak pada meningkatnya kasus hipertensi dan asam urat. Kegiatan ini bertujuan untuk meningkatkan kesadaran masyarakat mengenai pentingnya kesehatan melalui intervensi berupa terapi bekam, pemeriksaan tekanan darah, dan penyuluhan gaya hidup sehat. Pelaksanaan kegiatan dilakukan di Balai Desa Krosok dengan pendekatan partisipatif berbasis teori Asset-Based Community Development (ABCD), melibatkan tokoh masyarakat, perangkat desa, tenaga kesehatan lokal, kelompok PKK, dan kader posyandu. Hasil menunjukkan antusiasme tinggi dari masyarakat serta peningkatan pemahaman mengenai pengobatan alternatif dan pentingnya deteksi dini penyakit tidak menular. Bekam dinilai sebagai metode yang efektif, terjangkau, dan sesuai dengan budaya lokal. Kegiatan ini memberikan dampak positif dalam membangun budaya hidup sehat dan berpotensi menjadi agenda rutin pelayanan kesehatan desa.
Unggul Accreditation as a Quality-Based Marketing Strategy to Build University Brand Image Hawwin Muzakki; Khoirul Mudawinun Nisa’
International Journal of Multidisciplinary Research and Innovation Vol. 1 No. 1 (2025): Vol 1 No 1 June 2025
Publisher : Badan Usaha Milik Desa Berkaho Pungpungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64084/ijmri.v1i1.49

Abstract

Abstract. This study aims to examine the implementation of unggul accreditation as a brand image strategy to enhance the competitive advantage of higher education institutions. Focusing on the Early Childhood Islamic Education (PIAUD) Study Program at UIN Sayyid Ali Rahmatullah Tulungagung, this research explores how quality-based marketing strategies—through planning, brand-building factors, and positioning—contribute to institutional reputation and student trust. Using a qualitative field research approach, data were collected through interviews, observations, and documentation. The results show that unggul accreditation serves not only as a quality assurance label but also as a key branding component that differentiates the program from its competitors. Key success factors include the formation of an accreditation team, strong curriculum design, excellent infrastructure, and a commitment to continuous improvement. Strategies employed include clear positioning, effective differentiation, and integrated branding efforts that leverage institutional excellence, brand association, and uniqueness.
Co-Authors Ahmad Natsir Hairul Fauzi Hawwin Muzakki Muh Ibnu Sholeh