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Naibaho, Dameria
UP2M SEKOLAH TINGGI ILMU EKONOMI GALILEO
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen)

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VALUE CHAIN, KAIN ULOS DAN ULAON UNJUK ADAT BATAK TOBA Naibaho, Dameria; ., Ratna
REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Vol 2, No 2 (2018): November, Edisi I
Publisher : UP2M SEKOLAH TINGGI ILMU EKONOMI GALILEO

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Abstract

“Ulaon Unjuk” is a traditional Batak Toba Wedding Ceremony. If taker too much time, all day long, even over 6 p.m . this leads to extra expense for renting hall, and in village even spends longer, till 9 p.m. In this ceremony, bride’s family, relatives and colleagues give the couple “Ulos” , totally hundreds, these “ulos” when resell , the price decrease more than 70% from the normal price. This research is aimed at finding out the value chain of “ulos” used in Batak Toba traditional wedding ceremony in Sumatera Utara Province. Specifically, finding out activities, value, and act evaluation, in value chain of “Ulos”. Respondents are “Ulos” weavers and sellers, with responsive rate 90,91%, cultural regulators, Bride’s families,  and guests with responsive rate 90,28%. Respondents are from Medan City and Pematang Siantar City. Data needed are function and value of “Ulos”, preparing and offering “Ulos” in “Ulaon Unjuk”. Data collected by applying opened-qualitative method, which then, are tabulated and analyzed qualitatively. The result shows that 60% of the respondents mentioned that “Ulos” offering would be better given in form of money (as “ULOS NATINONUN SADARI”). It will decrease time and leads to no extra expense and keeps the normal price of ulos.Kata Kunci      : Ulaon Unjuk (Batak Toba Traditional Wedding Ceremony), Kain Ulos (Batak Traditional Cloth), Ulos Holong (“Ulos” given by Bride’s families, relatives and colleagues), and Value Chain
Co-Authors Ratna ., Ratna