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All Journal Jurnal Mirai Management Jurnal Hukum Volkgeist
Herwiyanto, Herwiyanto
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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State Authority In The Digital Society And E-Commerce Regulation Suryadi, Rohmad; Oktaviana, Lusi; Herwiyanto, Herwiyanto; Nurhayati, Nunik
Jurnal Hukum Volkgeist Vol. 9 No. 2 (2025): JUNE
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/volkgeist.v9i2.7457

Abstract

This study critically analyzes the role of the state in the digital society through e-commerce policy, focusing on Indonesia’s Minister of Trade Regulation No. 31 of 2023. Using a normative juridical method with regulatory inventory, systematic legal norm analysis, legal interpretation, and normative evaluation approaches, the research examines how this regulation addresses the transformation of trade activities in the digital era. The findings reveal that the regulation affirms the state's dual role as regulator and protector within the digital ecosystem by stipulating business licensing requirements for domestic and foreign actors, enforcing consumer protection, implementing affirmative policies for MSMEs, regulating electronic advertising, and strengthening law enforcement against violations. The study’s novelty lies in its integrative analysis combining juridical and public policy perspectives, highlighting that effective e-commerce governance requires synergy between digital law frameworks, business actors’ digital literacy, and strengthened institutional capacity of the state to ensure an inclusive, fair, and sustainable digital ecosystem. It recommends enhancing business actors' literacy on digital legal compliance and bolstering state institutional capacities in supervision and enforcement to maximize the strategic objectives of e-commerce policies, thereby supporting Indonesia's digital sovereignty and economic transformation.
Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Smartphone Samsung (Studi Pada iLuFA Department Store berlokasi di Plaza Singosaren ) Herwiyanto, Herwiyanto; Novitasari Nurrohmah Dwi L,, Neki Setiyo Wati, Moch. Samrodin, Terrensia Sekar Pamastutiningtyas,; Adi N, Wisnu Putra
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.10349

Abstract

Tujuan dari studi ini adalah untuk menilai sejauh mana kualitas produk, promosi, dan layanan mempengaruhi keputusan membeli konsumen ketika memilih ponsel pintar Samsung di iLuFA Department Store Plaza Singosaren. Penelitian ini menggunakan pendekatan kuantitatif dengan data tentang ponsel pintar Samsung yang dikumpulkan dari iLuFA Department Store Plaza Singosaren. Teknik sampling yang digunakan adalah metode sampel rasio, sedangkan data dianalisis menggunakan SPSS, meliputi uji validitas, uji reliabilitas, analisis asumsi klasik, regresi berganda, uji-t, uji-F, serta koefisien determinasi. Hasil penelitian ini menunjukkan bahwa kualitas produk, promosi, dan layanan secara individu maupun kolektif berpengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel-variabel ini, promosi memiliki dampak yang paling dominan. Nilai R² yang disesuaikan sebesar 0,581 mengindikasikan bahwa variabel-variabel ini dapat menjelaskan 58,1% dari variasi dalam keputusan pembelian, sementara faktor lain di luar penelitian ini juga berpengaruh. Ini menegaskan pentingnya strategi pemasaran yang menggabungkan kualitas produk, promosi, dan layanan untuk memaksimalkan kepuasan pelanggan.
Co-Authors Adi N, Wisnu Putra Novitasari Nurrohmah Dwi L,, Neki Setiyo Wati, Moch. Samrodin, Terrensia Sekar Pamastutiningtyas, Oktaviana, Lusi Suryadi, Rohmad