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All Journal Jurnal Pengabdian Masyarakat Bangsa Journal of Educational Management Research
Rahmayoga, Rifanda Rizki
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Pelatihan Kewirausahaan dan Pengenalan Digital Marketing pada Siswa SMK dalam Mendukung Perkembangan UMKM di Era Pemasaran Digital di SMK Ma’arif 2 Gombong Rahmayoga, Rifanda Rizki
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2751

Abstract

Kewirausahaan memiliki peran strategis dalam mendorong pertumbuhan ekonomi nasional dengan menciptakan lapangan kerja mandiri, mengurangi ketergantungan terhadap sektor formal, dan meningkatkan daya saing masyarakat. Dalam konteks pendidikan vokasi, khususnya di Sekolah Menengah Kejuruan (SMK), penanaman jiwa kewirausahaan sejak dini sangat penting agar lulusan tidak hanya siap bekerja, tetapi juga mampu menciptakan peluang usaha. Kegiatan pengabdian kepada masyarakat di SMK Ma’arif 2 Gombong bertujuan untuk membentuk pola pikir kewirausahaan pada siswa melalui pelatihan yang mencakup dasar-dasar manajemen bisnis dan praktik pemasaran digital. Program ini dirancang dengan pendekatan partisipatif dan aplikatif, yang mendorong siswa untuk aktif berdiskusi, bertanya, dan mengembangkan ide bisnis yang relevan dengan lingkungan mereka. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap konsep kewirausahaan, munculnya inisiatif berwirausaha, serta kemampuan awal dalam menerapkan strategi pemasaran digital. Kehadiran narasumber berpengalaman dan suasana belajar yang terbuka turut menciptakan lingkungan pembelajaran yang positif. Program ini menunjukkan bahwa pelatihan kewirausahaan di tingkat SMK efektif dalam membentuk karakter wirausaha muda yang kreatif, inovatif, dan adaptif di era digital.
The Impact of Food Quality and Service Quality on Customer Loyalty: The Mediating Role of Customer Satisfaction Rahmayoga, Rifanda Rizki; Wiwoho, Gunarso
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1351

Abstract

This study aims to analyze the influence of food quality and service quality on customer loyalty, both directly and indirectly through Customer satisfaction as a mediating variable. The research was conducted on customers of Tuman Coffee and Space in Kebumen who had visited the café at least twice a month. A quantitative research method with a descriptive approach and path analysis was employed. Data were collected using questionnaires distributed to 207 respondents. The results show that both food quality and service quality have a significant effect on Customer satisfaction. Furthermore, food quality and service quality also significantly influence customer loyalty. Customer satisfaction is proven to be a significant mediating variable in the relationship between food quality, service quality, and customer loyalty. These findings indicate that improving food and service quality directly impacts Customer satisfaction and loyalty, which in turn supports the business sustainability of Tuman Coffee and Space.
Co-Authors Gunarso Wiwoho