Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Tiara Sesilia Ingrid
Unknown Affiliation
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Desain Umkm Di Kota Padang “Daus Kunci” Dalam Implementasi Komunikasi Grafis Dicky Syafhotra; Tiara Sesilia Ingrid; Ilham Gusral; Zulfahmi
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the role of graphic communication in supporting visual design for developing the Daus Kunci MSME brand identity. As a micro business actor in the field of key duplication services, Daus Kunci needs an effective visual strategy to increase its attractiveness and competitiveness in a competitive market. Through a graphic communication approach, visual elements such as logos, typography and colors are analyzed and redesigned to convey the value and unique characteristics of the product in a consistent and attractive manner. This research uses a qualitative descriptive method with case studies, field observations, and direct interviews with MSME owners. The results show that implementing appropriate graphic communication can improve brand image, strengthen visual identity, and build positive consumer perceptions of products. This study confirms the important role of visual communication design as a strategic tool in the sustainable development of MSMEs.
Co-Authors Dicky Syafhotra Ilham Gusral Zulfahmi