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All Journal Jurnal Ners COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Lina , Lina
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Humanities Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Social Sciences

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Peran Brand Equity terhadap Pengaruh Kualitas Pelayanan dan Loyalitas Pasien pada Suatu Rumah Sakit Leo, Jeanette Rachel Audrey; Lina , Lina
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i2.3266

Abstract

This study aims to analyze the role of brand equity in strengthening the influence of service quality on patient loyalty in a hospital located in Lampung Province, Indonesia. The brand equity in this research includes five elements: brand awareness, brand image, perceived quality, brand association, and brand loyalty. A quantitative approach with a cross-sectional design was employed. The sampling technique used was purposive sampling, and data were collected through a five-point Likert scale questionnaire distributed to hospital patients. Data were analyzed using descriptive and inferential statistical methods through correlation and regression testing. The results indicate that service quality has a positive effect on patient loyalty, and brand equity not only has a direct impact on loyalty but also moderates the relationship between service quality and loyalty. These findings highlight the importance of managing brand equity as part of health service strategies to enhance patient satisfaction and retention amid increasing competition among hospitals.
Peran Brand Equity terhadap Pengaruh Kualitas Pelayanan dan Loyalitas Pasien pada Suatu Rumah Sakit Leo, Jeanette Rachel Audrey; Lina , Lina
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i2.3266

Abstract

This study aims to analyze the role of brand equity in strengthening the influence of service quality on patient loyalty in a hospital located in Lampung Province, Indonesia. The brand equity in this research includes five elements: brand awareness, brand image, perceived quality, brand association, and brand loyalty. A quantitative approach with a cross-sectional design was employed. The sampling technique used was purposive sampling, and data were collected through a five-point Likert scale questionnaire distributed to hospital patients. Data were analyzed using descriptive and inferential statistical methods through correlation and regression testing. The results indicate that service quality has a positive effect on patient loyalty, and brand equity not only has a direct impact on loyalty but also moderates the relationship between service quality and loyalty. These findings highlight the importance of managing brand equity as part of health service strategies to enhance patient satisfaction and retention amid increasing competition among hospitals.
The Association of Maternal Knowledge, Attitudes, and Practices Related to the First 1,000 Days of Life with Stunting Among Toddlers in Matang Seulimeng Village, West Langsa, Indonesia Lina , Lina; Kasad , Kasad; Khaira, Nuswatul; Helmi, Alfian; Keumalahayati, Keumalahayati; Supriyanti , Supriyanti
Jurnal Ners Vol. 10 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i2.56391

Abstract

Abstrak Stunting merupakan gangguan pertumbuhan kronis akibat kekurangan gizi yang berlangsung lama, terutama pada periode 1.000 Hari Pertama Kehidupan (HPK), yaitu sejak masa kehamilan hingga anak berusia dua tahun. Pemenuhan gizi yang optimal pada periode ini sangat menentukan kualitas pertumbuhan dan perkembangan anak. Ibu memiliki peranan yang sangat penting karena pengetahuan, sikap, dan perilaku dalam pemenuhan gizi serta pola asuh anak berpengaruh langsung terhadap status gizi balita. Penelitian ini bertujuan untuk menganalisis hubungan pengetahuan, sikap, dan perilaku ibu tentang 1.000 HPK dengan kejadian stunting pada balita. Penelitian ini menggunakan desain analitik dengan pendekatan cross-sectional terhadap 57 ibu yang memiliki balita. Analisis bivariat dilakukan menggunakan uji Chi-Square dengan tingkat signifikansi 5% (α = 0,05). Hasil penelitian menunjukkan terdapat hubungan bermakna antara pengetahuan ibu (p = 0,015), sikap ibu (p = 0,003), dan perilaku ibu (p = 0,002) dengan kejadian stunting pada balita. Peningkatan pengetahuan, pembentukan sikap positif, dan penerapan perilaku yang tepat selama periode 1.000 HPK sangat penting dalam upaya pencegahan stunting.Kata Kunci: Stunting; 1.000 Hari Pertama Kehidupan; pengetahuan ibu; sikap ibu; perilaku ibu; gizi balita
Co-Authors Alfian Helmi Kasad , Kasad Keumalahayati, Keumalahayati Khaira, Nuswatul Leo, Jeanette Rachel Audrey Supriyanti , Supriyanti