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Masdddho's Personal Branding Strategy as a Newcomer Pop Javanese Musician through TikTok Detri, Aisah; Firmansyah, Denis; Imawan , Khaerudin
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i7.9088

Abstract

This research aims to authentically understand the personal branding strategy employed by Masdddho, a rising musician in the Javanese pop genre, through the TikTok platform. Applying the theory of Authentic Personal Branding proposed by Rampersad and using a qualitative research method, this study was conducted through interviews, social media analysis, and documentation with Masdddho as the main informant. The results show that Masdddho embodies characteristics aligned with the concept of authentic personal branding, namely authenticity, integrity, consistency, specialization, authority, distinctiveness, visibility, perseverance, relevance, kindness, and performance. As a newcomer, Masdddho has successfully built a strong personal brand through the excellence of his vocal character, principles, appearance, creativity, and musical quality. His success is reflected in his TikTok following, with 1.6 million followers on his personal account and 492.6 thousand followers on his production team's account. In addition, Masdddho has received prestigious awards, including the AMI Awards for Best Solo/Group/Collaboration Koplo Artist and Favorite Music Video. These findings indicate that implementing an authentic personal branding strategy significantly contributes to a musician’s visibility and success in the era of social media.
Building Responsiveness and Customer Satisfaction: Communication Strategies of the Customer Service Unit of Perumda Tirta Giri Nata in Cirebon City Prastika, Gilang Widyas; Trisandi, Aditya Yoan; Imawan , Khaerudin
Journal of Comprehensive Science Vol. 4 No. 8 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i8.3524

Abstract

This study aims to analyze the application of Grunig and Hunt's Two-Way Symmetrical Model of communication in customer complaint services at Perumda Tirta Giri Nata Kota Cirebon. This communication model emphasizes balanced and mutually beneficial two-way communication between organizations and the public. The study employs a descriptive qualitative approach, with data collected through observation, documentation, and interviews with customers. The results indicate that Perumda has successfully established a responsive complaint communication system through both offline and online channels, such as direct service at the complaint unit, Instagram, WhatsApp, and email. Complaint handling is conducted systematically and followed up by relevant administrative and technical units, using a transparent and participatory approach. In addition, innovative strategies such as complaint priority scales, pipe replacement programs, payment facilitation, and water supply crisis management further reflect the application of symmetrical communication principles. The reciprocal relationship and customer participation in the problem-solving process demonstrate the success of Perumda in fostering ethical, open, and mutually beneficial communication. Therefore, the implementation of the Two-Way Symmetrical Model at Perumda Tirta Giri Nata has made a positive contribution to improving service quality and building customer trust.
The Role of SKP Application In Improving Employee Performance Febrian Jaya, Aldi; Fadillah, Alfandi; Khumayah , Siti; Imawan , Khaerudin
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.674

Abstract

Civil Servants (PNS) are in front of all government activities to meet the needs of the community and become the driving force of government processes in Indonesia. The government's human resources agency (BKPSDM) in Majalengka Regency has started carrying out their work procedures online as everyone can now access the Internet. processes and obstacles and how to overcome these obstacles This study uses qualitative research with descriptive methods, the selection of this method is in accordance with the opinions of Miles and Huberman Punch (1992), namely data reduction, data presentation and conclusions. Data was collected from various sources through interviews. Observations were also made at the place of Employee Performance Target (SKP). Based on the results of the study, it can be concluded that the SKP assessment at the Human Resources Personnel and Development Agency (BKPSDM) of Majalengka Regency performance standards assessed and evaluated by the sirancage system are considered quite effective. This is because for filling out SKP related to online attendance with the sirancage application itself, this ASN management independently has the ability to describe and identify ASNs that function effectively and not. ASN itself uses SKP components and work behavior.