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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis RESLAJ: Religion Education Social Laa Roiba Journal
Restiatin, Restiatin
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences Other

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The Influence Of Celebrity Endorser, Perceived Quality, And Testimonials On Purchase Intention Of Hanasui Products In Surabaya Restiatin, Restiatin; Rusdianto, R. Yuniardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7924

Abstract

The focus of this research is to analyze the partial and simultaneous effects of celebrity Endorser Variables, Perceived Quality, and Testimonials on Purchase Intention of Hanasui local brand products among Surabaya City consumers. The sample consisted of 205 respondents selected through purposive sampling method with the criteria of knowing Hanasui products, at least 17 years old, and domiciled in Surabaya. The data analysis technique was carried out with multiple linear regression analysis tests with the help of SPSS version 26 software. The findings showed that simultaneously and partially, Celebrity Endorsers, Perceived Quality, and Testimonials had a positive and significant impact on Purchase Intention.
Peran Fasilitator PUSPAGA dalam Manajemen Event Pelayanan Program Pusat Pembelajaran Keluarga Tingkat Balai RW X Ketabang Kota Surabaya. Restiatin, Restiatin; Kusuma, Yanda Bara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1588

Abstract

The research aims to determine the role of puspaga facilitators in event management for family learning center program services at RW X Ketabang hall level, Surabaya City. Puspaga is a learning tool for families in the city of Surabaya to improve their ability to overcome problems related to violence, delinquency among women and children and other problems in the family environment. This research uses a qualitative approach with descriptive research methods. The research uses data collection techniques by means of observation and taking documentation. The results of the research that has been carried out show that the Puspaga Facilitator has been able to manage the event management of the Puspaga program services carried out at the RW.
Co-Authors R. Yuniardi Rusdianto Yanda Bara Kusuma